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Encantos Achieves 72% Lift on Non-Addressable Inventory with Yieldmo’s Contextual Optimization
THE OBJECTIVE
Encantos, a web3 platform empowering creators to help kids learn, selected Yieldmo as a partner to reach Spanish–speaking and English–speaking parents interested in its language immersion for children’s products. Encantos’ goal was to test new ways to drive traffic and subscriptions with high–quality media.
Specifically, Encantos wanted to understand whether non-addressable media could be a source of quality leads that would convert. To find out, Encantos used Yieldmo’s Contextual Curation Engineto curate the right non-addressable inventory. The engine works by examining hundreds of signals within an impression: situational, topical, environmental, and attention-based, and biases media buys toward the impressions most likely to deliver results.
THE CAMPAIGN
Encantos ran an outstream campaign that combined Yieldmo’s proprietary formats (Flexplay and Flexbanner) and machine learning technology to drive engagement, optimize spend, and maximize results.
WINNING RESULTS
Yieldmo delivered strong results for Encantos demonstrating how their Contextual Curation Engine finds the high quality performance impressions within non-addressable inventory. By identifying and prioritizing high quality non-addressable impressions, Yieldmo helped Encantos deliver superior results.
Across the board, Yieldmo helped Encantos lift their KPIs and drive efficient results. By providing a way to optimize non-addressable impressions, Yieldmo helped Encantos identify and capture new demand.
“Yieldmo's contextual approach helped us find high performance impressions for a great value. They were both our largest traffic driver and conversion driver. Yieldmo’s performance gave us great confidence in the power of context as we move to a world with fewer and fewer cookies.”
