Insights

Featured Articles

Walmart Connect’s Melissa Gallo joins Yieldmo as SVP, Global Exchange Operations

Walmart Connect’s Melissa Gallo joins Yieldmo as SVP, Global Exchange Operations SHARE Share on facebook Share on twitter Share on linkedin NEW YORK–(BUSINESS WIRE)–Yieldmo is …

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Yieldmo Announces Privacy-First Marketplace

Yieldmo Announces Privacy-First Marketplace SHARE Share on facebook Share on twitter Share on linkedin Yieldmo’s Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK–(BUSINESS …

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AdExchanger’s Regularly Updated Guide To UID 2.0

AdExchanger’s Regularly Updated Guide To UID 2.0 SHARE Share on facebook Share on twitter Share on linkedin The Unified ID 2.0 initiative reached a meaningful …

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Blog

Why programmatic traders should work with SSPs and DSPs that embrace ease of activation

Why programmatic traders should work with SSPs and DSPs that embrace ease of activation SHARE Share on facebook Share on twitter Share on linkedin With …

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Not Everyone Is Your Best Friend

Not Everyone Is Your Best Friend SHARE Share on facebook Share on twitter Share on linkedin Differentiate your strategy for loyal customers and everyone else …

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Maize and Tory Blue-Tini

Maize and Tory Blue-Tini SHARE Share on facebook Share on twitter Share on linkedin Ingredients 3 tablespoons vodka 2 tablespoons water 2 tablespoons pomegranate juice …

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Case Study

Encantos Achieves 72% Lift on Non-Addressable Inventory with Yieldmo’s Contextual Optimization

Encantos Achieves 72% Lift on Non-Addressable Inventory with Yieldmo’s Contextual Optimization SHARE Share on facebook Share on twitter Share on linkedin “Yieldmo’s contextual approach helped …

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Top Tech Brand Achieves Landing Page View Rate of 44% with High-Impact Formats and AI Optimizations

The Challenge A top tech brand’s goal was to drive down-funnel activity (landing page arrivals), and improve CTR and CPC. Yieldmo was selected as one ...
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woman-eating-popcorn

Leading Streaming Service Leverages Attention Analytics To Drive 39% Increase in CTR

The Challenge A top streaming service wanted to drive quality traffic to their site and improve CTR performance for the launch of their original series. ...
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Press

Walmart Connect’s Melissa Gallo joins Yieldmo as SVP, Global Exchange Operations

Walmart Connect’s Melissa Gallo joins Yieldmo as SVP, Global Exchange Operations SHARE Share on facebook Share on twitter Share on linkedin NEW YORK–(BUSINESS WIRE)–Yieldmo is …

Learn More

Yieldmo Announces Privacy-First Marketplace

Yieldmo Announces Privacy-First Marketplace SHARE Share on facebook Share on twitter Share on linkedin Yieldmo’s Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK–(BUSINESS …

Learn More

AdExchanger’s Regularly Updated Guide To UID 2.0

AdExchanger’s Regularly Updated Guide To UID 2.0 SHARE Share on facebook Share on twitter Share on linkedin The Unified ID 2.0 initiative reached a meaningful …

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Events

212 NYC Panel: Virtual Interviewing

Successful Meetings Without Meeting in Person If you had a remote job interview tomorrow, would you be ready?  Interviewing in the "new normal" presents unique ...
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Medialink Virtual Cannes Beach: A New Era for Data

Data and insights powering insightful creativity and driving growth, particularly in a cookie-less world. Speakers included Lisa Bradner, General Manager Analytics at Yieldmo, Matt Spiegel, ...
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Chicago Ad Federation Panel: Young Professionals Virtual Coffee Chat

Hear from our SVP of People, Meagan (Breen) Soszynski, along with Jeff Lundwall and Stephanie Vautravers on job search and virtual interview best practices.
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Vertical Playbooks

Entertainment Vertical Playbook

The global pandemic has forced entertainment companies to quickly adapt, postpone, and adjust to an increased reliance on at-home entertainment. According to eMarketer, the US ...
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QSR Vertical Playbook

The QSR world is changing. More than 13% of people are ordering out at least five times a week, and because of social distancing guidelines, ...
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Gaming Vertical Playbook

When you hear someone called a “gamer,” does the image of a hermit who lives on mac and cheese in their mother’s basement come to ...
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Whitepaper

Contextual Reimagined

SHARE Share on facebook Share on twitter Share on linkedin WHY CONTEXTUAL NEEDS TO BE REIMAGINED Just as digital advertising moved from home page takeovers …

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