Insights

Featured Articles

You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard

December 22, 2021 No Comments

You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard SHARE Share on facebook Share on twitter Share on linkedin As societies and industries advance through …

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DCN: Changing the conversation with brands about digital advertising

December 22, 2021 No Comments

SHARE Share on facebook Share on twitter Share on linkedin Changing the conversation with brands about digital advertising While digital publishers may want to move …

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BeetTV: Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner

December 1, 2021 No Comments

Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner SHARE Share on facebook Share on twitter Share on linkedin With so much in flux …

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Blog

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DCN: Changing the conversation with brands about digital advertising

December 22, 2021

SHARE Share on facebook Share on twitter Share on linkedin Changing the conversation with brands about digital advertising While digital publishers may want to move …

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Featured Recipe: Toby’s Hot Toddy

October 22, 2021

Toby’s Hot Toddy SHARE Share on facebook Share on twitter Share on linkedin Let’s warm up with some hot toddies! Hot toddies are so easy …

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Why programmatic traders should work with SSPs and DSPs that embrace ease of activation

September 21, 2021

Why programmatic traders should work with SSPs and DSPs that embrace ease of activation SHARE Share on facebook Share on twitter Share on linkedin With …

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Case Study

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Encantos Achieves 72% Lift on Non-Addressable Inventory with Yieldmo’s Contextual Optimization

September 7, 2021

Encantos Achieves 72% Lift on Non-Addressable Inventory with Yieldmo’s Contextual Optimization SHARE Share on facebook Share on twitter Share on linkedin “Yieldmo’s contextual approach helped …

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Top Tech Brand Achieves Landing Page View Rate of 44% Over Benchmark with High-Impact Formats and Yieldmo Curation

November 12, 2020
The Challenge Top tech brand’s goal was to drive down-funnel activity (landing page arrivals), and improve CTR and CPC. Yieldmo was selected as one of ...
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Top Video Streaming Services Saves 120% on Cost Per Signup

August 21, 2020
The Challenge A top video streaming provider ran a campaign on the Yieldmo Marketplace to drive new signups. They selected Yieldmo’s managed service team for ...
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Press

You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard

December 22, 2021

You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard SHARE Share on facebook Share on twitter Share on linkedin As societies and industries advance through …

Learn More
two woman sitting at desk talking

DCN: Changing the conversation with brands about digital advertising

December 22, 2021

SHARE Share on facebook Share on twitter Share on linkedin Changing the conversation with brands about digital advertising While digital publishers may want to move …

Learn More
Lisa-bradner-smiling

BeetTV: Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner

December 1, 2021

Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner SHARE Share on facebook Share on twitter Share on linkedin With so much in flux …

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Events

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212 NYC Panel: Virtual Interviewing

June 29, 2020
Successful Meetings Without Meeting in Person If you had a remote job interview tomorrow, would you be ready?  Interviewing in the "new normal" presents unique ...
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Medialink Virtual Cannes Beach: A New Era for Data

June 17, 2020
Data and insights powering insightful creativity and driving growth, particularly in a cookie-less world. Speakers included Lisa Bradner, General Manager Analytics at Yieldmo, Matt Spiegel, ...
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Chicago Ad Federation Panel: Young Professionals Virtual Coffee Chat

May 28, 2020
Hear from our SVP of People, Meagan (Breen) Soszynski, along with Jeff Lundwall and Stephanie Vautravers on job search and virtual interview best practices.
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Vertical Playbooks

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Entertainment Vertical Playbook

January 7, 2021
The global pandemic has forced entertainment companies to quickly adapt, postpone, and adjust to an increased reliance on at-home entertainment. According to eMarketer, the US ...
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QSR Vertical Playbook

December 23, 2020
The QSR world is changing. More than 13% of people are ordering out at least five times a week, and because of social distancing guidelines, ...
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Gaming Vertical Playbook

December 23, 2020
When you hear someone called a “gamer,” does the image of a hermit who lives on mac and cheese in their mother’s basement come to ...
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Whitepaper

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Contextual Reimagined

June 7, 2021

SHARE Share on facebook Share on twitter Share on linkedin WHY CONTEXTUAL NEEDS TO BE REIMAGINED Just as digital advertising moved from home page takeovers …

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