INSIGHTS
Featured Articles
How to target your audience without third party cookie data
The non-addressable audience expands with the introduction of every new privacy law, iOS version change, and browser update designed to squash user tracking.
Moments of receptivity: message sent doesn’t equal message understood
Ensuring that audiences are in the right headspace to receive ads is essential to the success of a campaign. But how do you identify those …
The Value of Contextual Targeting – Q&A with Yieldmo’s Chris Bolte
Industry veteran Chris Bolte of Yieldmo sits down with us to discuss our cookieless future and the value provided by contextual targeting.
Press
How to target your audience without third party cookie data
The non-addressable audience expands with the introduction of every new privacy law, iOS version change, and browser update designed to squash user tracking.
Moments of receptivity: message sent doesn’t equal message understood
Ensuring that audiences are in the right headspace to receive ads is essential to the success of a campaign. But how do you identify those …
The Value of Contextual Targeting – Q&A with Yieldmo’s Chris Bolte
Industry veteran Chris Bolte of Yieldmo sits down with us to discuss our cookieless future and the value provided by contextual targeting.
Blog
Yieldmo Earns Great Place to Work Certification™
Yieldmo Earns Great Place to Work Certification™ SHARE We are thrilled to share we’ve recently been Certified™ by Great Place to Work®! This prestigious award …
Dynamic Format Optimization
Dynamic Format Optimization Elevate your performance by up to 100% with machine-learning backed formats SHARE You’ve heard of dynamic creative optimization, or DCO. This gives …
The Key to Ad Exchange Success? Living Breathing Humans.
The Key to Ad Exchange Success? Living Breathing Humans. By: Melissa Gallo, SVP Global Operations SHARE In today’s complex digital advertising world, it can sometimes …
Case Study
Audiobook Service Doubles CTR with Dynamic Format Optimization (DFO)
Leading audiobook service doubles CTR without lifting a fingerwith Yieldmo’s Dynamic Format Optimization SHARE THE OBJECTIVE A leading audiobook service selected Yieldmo as a partner …
Top CPG Brand Drives 75% VCR with Contextual Curation
Top CPG Brand Drives 75% VCR with Contextual Curation SHARE Share on facebook Share on twitter Share on linkedin The Challenge After seeing success running …
Major Auto Brand Leverages Contextual Curation to Prepare for the Cookieless Future
Major Auto Brand Leverages Contextual Curation to Prepare for the Cookieless Future SHARE Share on facebook Share on twitter Share on linkedin The Challenge A …