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Featured Articles
“One of the most important years in digital marketing”: 30 industry views on the outlook for the year ahead
Following the release of the latest IPA Bellwether findings, PMW gets the views from more than…
“Digital is now as vital as oxygen”: 20 industry views on UK ad spend record and the outlook for 2022
AA/WARC research recorded a landmark £31.9bn worth of the UK ad market in 2021…
Death of the ‘creative’ CMO: time to embrace maths in media
The job of the CMO has shifted from largely a creative one to applying data to solve …
Press
“One of the most important years in digital marketing”: 30 industry views on the outlook for the year ahead
Following the release of the latest IPA Bellwether findings, PMW gets the views from more than…
“Digital is now as vital as oxygen”: 20 industry views on UK ad spend record and the outlook for 2022
AA/WARC research recorded a landmark £31.9bn worth of the UK ad market in 2021…
Death of the ‘creative’ CMO: time to embrace maths in media
The job of the CMO has shifted from largely a creative one to applying data to solve …
Blog
The Key to Ad Exchange Success? Living Breathing Humans.
The Key to Ad Exchange Success? Living Breathing Humans. By: Melissa Gallo, SVP Global Operations SHARE Share on facebook Share on twitter Share on linkedin …
Changing the conversation with brands about digital advertising
Changing the conversation with brands about digital advertising Elizabeth Petro, Vice President of Publisher Product – Yieldmo SHARE Share on facebook Share on twitter Share …
Why programmatic traders should work with SSPs and DSPs that embrace ease of activation
Why programmatic traders should work with SSPs and DSPs that embrace ease of activation SHARE Share on facebook Share on twitter Share on linkedin With …
Case Study
Top CPG Brand Drives 75% VCR with Contextual Curation
Top CPG Brand Drives 75% VCR with Contextual Curation SHARE Share on facebook Share on twitter Share on linkedin The Challenge After seeing success running …
Major Auto Brand Leverages Contextual Curation to Prepare for the Cookieless Future
Major Auto Brand Leverages Contextual Curation to Prepare for the Cookieless Future SHARE Share on facebook Share on twitter Share on linkedin The Challenge A …
Top Tech Brand Achieves Landing Page View Rate 44% Over Benchmark
Top Tech Brand Achieves Landing Page View Rate 44% Over Benchmark SHARE Share on facebook Share on twitter Share on linkedin The Challenge Top tech …