As programmatic advertising continues to fall short with unreliable audience targeting, persistent brand safety concerns, and an opaque supply chain, advertisers are demanding more than minor improvements. They’re calling for a reset.
In this candid and forward-looking panel, moderated by Allison Schiff of AdExchanger, industry experts explore how advertisers can cut through the noise by removing key levers like curation, brand safety, and creative strategy, from the programmatic black box and moving them into purpose-built environments.
This shift isn’t just theoretical, it’s actionable. You’ll hear how brands and platforms are already delivering more impactful, higher-quality campaigns by regaining control over where and how their ads appear.
What You'll Learn
- Why incremental changes in programmatic are no longer enough
- How to take back control over campaign quality and performance
- What it means to “deprogram” the ad tech stack, and why now is the time
- Real-world strategies to sidestep brand safety pitfalls and scale creative impact
