Simone Burde on Connecting Human Experience with Technology
For Simone Burde, Senior Product Manager in New York City, great products begin with understanding people. Drawn equally to storytelling and technology, Simone enjoys finding creative ways to solve complex problems while helping brands connect with their audiences. Product management gives her the opportunity to bring those two worlds together, turning ideas into solutions that make advertising smarter and more intuitive.
“I’ve always loved stories, and advertising is really a vehicle for a brand to share their story.” That passion naturally grew into an interest in consumer psychology and the technology behind the advertising industry. “The technical side of advertising became compelling for me when I realized its power in solving problems.” Today, her role enables her to bring those passions together every day. “Product management allows me to connect the human experience of a user journey with technology to drive creative solutions that ultimately help brands deliver their own stories.”
That balance of creativity and innovation is what makes Simone’s work especially rewarding. One project she is particularly proud of is helping to build and grow Yieldmo’s YMax.ai platform. Working alongside various teams, she’s contributed to the platform’s development and evolution. “It has truly been a collaborative effort across all teams to create a highly intelligent and innovative solution that seamlessly connects supply, creative, and privacy-safe audience extension.”
When asked to describe her team in three words, Simone didn’t hesitate: “Collaborative, Innovative, Driven.” Those qualities aren’t just reflected in the products they build, they’re part of the culture she experiences every day. Solving challenges together and learning from teammates across the company are some of the things she enjoys most about working at Yieldmo.
Her favorite Yieldmo memory happened before she officially joined the team. Invited to the Yieldmo holiday party just before her first day, Simone had the chance to meet many of her future coworkers. “It was lovely to meet everyone in person and the energy and excitement when speaking to the team was contagious.” Looking back, she says that small moment perfectly captured the culture she now experiences every day: “Inclusive, Innovative, Energetic, and Supportive.”
Whether she’s refining the next feature for YMax.ai or collaborating with others across the business, Simone brings the same mindset to every project: building thoughtful solutions that make technology more human and help brands tell their stories.
Every Yieldmate has a story. Ready to start yours?
