"Yieldmo’s innovative creative experiences and data-driven approach helped us scale effectively while optimizing our media spend. The continuous improvement in engagement and CPSV proves the impact of their strategic optimizations and the power of using the right creative experience to motivate our guests."
– Jack’s Family Restaurants
Overview
Jack’s Family Restaurants sought to drive same-store sales growth while efficiently scaling its digital advertising strategy across multiple markets. By optimizing cost per store visit (CPSV) and increasing engagement, Jack’s tested Yieldmo’s solutions market by market, seeking a scalable approach to improving ad performance.
The Challenge
Jack’s needed a cost-effective, scalable strategy to boost same-store sales while expanding its digital advertising presence across a variety of geographic markets. The brand aimed to lower its CPSV to between $0.50 and $1.00, and enhance engagement metrics to support sustainable growth.
The Solution
The campaign began with standard display formats in a single small market. Upon meeting initial benchmarks, Jack’s incrementally expanded into additional markets, increasing budget allocation.
- During Jack’s C6 2024 buying window, Yieldmo introduced high-impact formats Megashopper, Windowplay, and Pinhole, which drove significant increases in CTR.
- In C7, Yieldmo integrated Foursquare to optimize location-based performance, achieving a CPSV of $1.16, improving from $2.00.
- By C8, custom adhesion formats were launched, delivering a substantial lift in CTR.
- Expansion continued into larger markets and culminated in C1 2025, where CPSV dropped to $0.73, the most efficient performance recorded.
THE RESULTS
The campaign expanded from a single test market to multiple larger regions, deploying over 25 unique creatives across three primary high-impact ad formats Megashopper, Windowplay, and Pinhole, alongside custom adhesion units. Viewability remained strong at 73%, while Outstream VCR reached 89%. Yieldmo’s collaborative, data-driven approach ensured consistent performance improvements across each campaign cycle, culminating in industry leading engagement and cost efficiency.
THE SOLUTION
Yieldmo ran a series of tests to find the optimal strategy to maximize CTR, in concert with the DSP, and lifted CTR by over 170%!
Yieldmo split the traffic into three main groups:
CONCLUSION
By adopting a phased, performance-driven approach using Yieldmo’s innovative ad formats, Jack’s Family Restaurants successfully scaled its digital strategy, improved engagement, and significantly reduced CPSV. The campaign’s results highlight the power of creative innovation and data driven expansion in driving same-store sales growth across diverse markets.