Last week, iHeartMedia & ICX Media announced the MediaSavingLives alliance to support the Centers for Disease Control and Prevention’s (CDC) efforts to help younger Americans embrace their role in slowing and stopping the spread of COVID-19. We are excited to be a founding member of the alliance along with ZypMedia, Rubicon Project /Telaria, SpotX, OUTFRONT Media, GroundTruth, Division-D, and Zeta Global.
Together we pledged to donate over 1B impressions over the next three months to help deliver the public service campaigns using various advertising formats across our platforms. We helped identify target audiences, messaging, and ad formats that will have the greatest impact on Generation-Z and Millennials.
The first campaign, “Don’t Stop”, shows how people are adapting to social distancing and provides inspiration to stay at home to stop the spread. The campaign highlights people during their normal lives and moving forward the campaign will include celebrities like Anne-Marie, Backstreet Boys, Camila Cabello, Demi Lovato, Luke Combs, Mariah Carey, Papa Roach, Sam Smith, Tim McGraw, Tori Kelly and more. The creative will drive audiences to the coronavirus.gov or a specific state or county website endorsed by the local health departments.
We are excited to join this alliance and have the opportunity to use our high impact formats and marketplace to help the CDC. It’s an honor to join so many other amazing companies to help spread a powerful message during these difficult times.
Future campaigns will be in response to the current state of the pandemic and will take into consideration data trends and feedback from government and health officials.
More coverage on the MediaSavingsLives alliance can be found below: