WHY CONTEXTUAL NEEDS TO BE REIMAGINED
Just as digital advertising moved from home page takeovers and display ads to audience-targeted programmatic campaigns, in the coming months, marketers will once again need to adapt and evolve their digital strategy to prepare for the cookieless future.
As the industry begins to adapt to future browser and legislative changes restricting personal user targeting tactics, there comes a need for innovation and evolution on past innovations such as contextual and programmatic audience buying.
Discover how Yieldmo is solving these challenges for the next evolution of digital advertising through real-time data processing and innovative approaches to machine learning.
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