What is the Value of Attention?

We brought back some of our favorite industry leaders like Lori Tavoularis (SVP, Digital Revenue & Operations, Nexstar), Pranav Chandrasekhar (Programmatic Partnerships Lead, Watson Advertising, IBM) and Will Won (Director, Revenue & Business Development, Vox Media), and more on what they think is so important about attention.

This is Video 2 of a 6 part series exploring Attention as a new media metric.

Check out the other videos in the series:

• Video 1: What is Attention?
• Video 2: What is the Value of Attention?
• Video 3: How Would You Use Attention Data?
• Video 4: Lisa Bradner Talks About Why Measuring Attention is Important for the Ad Industry
• Video 5: Tim Price Talks About the Scrilt
• Video 6: Otis McClendon Talks About How Creative and Media Capture Attention