We brought back some of our favorite industry leaders like Lori Tavoularis (SVP, Digital Revenue & Operations, Nexstar), Pranav Chandrasekhar (Programmatic Partnerships Lead, Watson Advertising, IBM) and Will Won (Director, Revenue & Business Development, Vox Media), and more on what they think is so important about attention.

This is Video 2 of a 6 part series exploring Attention as a new media metric.

Check out the other videos in the series: