The Challenge
Top tech brand’s goal was to drive down-funnel activity (landing page arrivals), and improve CTR and CPC. Yieldmo was selected as one of the partners to execute the campaign.
Yieldmo’s Solutions
Step 1: Run a PMP deal with Yieldmo’s high-impact, user-friendly formats Hyperscroller and Window to capture consumer attention as well as signal for curation. Layer on custom targeting and content curation.
Step 2: Allow Yieldmo’s machine learning to curate inventory in real-time to buyer KPIs.
How the Yieldmo Contextual Curation Engine works:
We differentiate inventory in real-time by examining dozens of signals per second on billions of impressions: situational, topical, environmental and attention-based, and curates inventory most likely to deliver results.
Winning Results
Qualified Audience: Yieldmo’s user-friendly formats drove a more qualified audience, as shown by the comparison between CTR and LPVR. The competitive set drove a lower LPRV even with a higher click-through. Yieldmo drove the highest LPRV with fewer clicks, proving the efficiency of Yieldmo’s strategy.
Attention Optimization: Yieldmo was able to help the brand increase CTR while also improving on CPC.
From left to right: Hyperscroller and Window