The Challenge

A top video streaming provider ran a campaign on the Yieldmo Marketplace to drive new signups. They selected Yieldmo’s managed service team for custom strategies, communication and dedication to exceeding campaign goals. 

Our Solution

The client used Yieldmo’s native and high-impact formats like Flexcard and Ticker, made to capture attention. These units were not only highly efficient, but also highly viewable. Yieldmo’s Growth Partnerships team made optimizations on a dynamic CPC, increasing traffic efficiency based on the click. The team also monitored on a placement level, optimizing for domain, daypart and more – ensuring a level of success unseen on the open market.

Results

The client far exceeded their KPIs, achieving a 2X lower CPA than the goal (based on past performance).