Top CPG Brand Drives 75% VCR with Contextual Curation
After seeing success running Yieldmo Performance Deals, a leading CPG Brand created PMPs for six additional campaigns. The goal was to drive high VCR at scale.
The CPG Brand used Yieldmo’s Flexplay format on their campaign, and the deal curated inventory using Yieldmo’s Contextual Curation Engine, which differentiates inventory in real-time by collecting unique contextual signals on every transaction with no reliance on cookies, authenticated audiences, or consented users. The PMP focused on inventory quality and performance without traditional audience-based targeting.
How Contextual Curation works: Yieldmo takes in all the advertising signals: Situational, Topical, Attention-based, Environmental and many others. We collect dozens of signals per second on billions of impressions. Machine learning models then utilize this information to curate inventory to buyer KPIs.
• The Yieldmo performance deal (PMP) beat the brand’s KPI goal, with a VCR of 75%
• Achieved an even higher VCR of 83% for 6s videos