Top CPG Brand Drives 75% VCR with Contextual Curation
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The Challenge
After seeing success running Yieldmo Performance Deals, a leading CPG Brand created PMPs for six additional campaigns. The goal was to drive high VCR at scale.
Cookie-Agnostic Success
The CPG Brand used Yieldmo’s Flexplay format on their campaign, and the deal curated inventory using Yieldmo’s Contextual Curation Engine, which differentiates inventory in real-time by collecting unique contextual signals on every transaction with no reliance on cookies, authenticated audiences, or consented users. The PMP focused on inventory quality and performance without traditional audience-based targeting.
How Contextual Curation works: Yieldmo takes in all the advertising signals: Situational, Topical, Attention-based, Environmental and many others. We collect dozens of signals per second on billions of impressions. Machine learning models then utilize this information to curate inventory to buyer KPIs.
Winning Results
• The Yieldmo performance deal (PMP) beat the brand’s KPI goal, with a VCR of 75%
• Achieved an even higher VCR of 83% for 6s videos
