Top CPG Brand Drives 75% VCR with Contextual Curation


The Challenge

After seeing success running Yieldmo Performance Deals, a leading CPG Brand created PMPs for six additional campaigns. The goal was to drive high VCR at scale.

Cookie-Agnostic Success

The CPG Brand used Yieldmo’s Flexplay format on their campaign, and the deal curated inventory using Yieldmo’s Contextual Curation Engine, which differentiates inventory in real-time by collecting unique contextual signals on every transaction with no reliance on cookies, authenticated audiences, or consented users. The PMP focused on inventory quality and performance without traditional audience-based targeting.

How Contextual Curation works: Yieldmo takes in all the advertising signals: Situational, Topical, Attention-based, Environmental and many others. We collect dozens of signals per second on billions of impressions. Machine learning models then utilize this information to curate inventory to buyer KPIs.

Winning Results

• The Yieldmo performance deal (PMP) beat the brand’s KPI goal, with a VCR of 75%
• Achieved an even higher VCR of 83% for 6s videos

phone with quote from client and ad