Top Big Box Retailer Achieves 50% Higher Cross-Device ROAS in Real-time

The Challenge

Top Big Box Retailer wanted to drive awareness for a Memorial Day campaign, with the goals of driving clicks and ROAS.

Winning Results 

#1 performer for downstream KPI: Yieldmo delivered a 50% higher Cross-Device ROAS than the competitor’s Mobile PMP.

Qualified Audience: Yieldmo’s user-friendly formats drove a more engaged audience. A decreased CPC with a simultaneous increase in CTR indicates we found the right audience with fewer total impressions compared to our competitor.

Curating the right inventory: Yieldmo helped the brand increase CTR 83% and improve CPC by 46% while hitting their click goal in a short, 2 week campaign.