Do you know what a Scrilt is? Hint: it’s a combination of two words and actions you’re very familiar with and likely do on a day-to-day basis. Tim Price, SVP Sales at Yieldmo breaks it down for us and talks about how we can use real human signals of attention to increase ad performance.

This is Video 5 of a 6 part series exploring Attention as a new media metric.

Check out the other videos in the series:

Learn How Attention Data Can Help Your Business