Before COVID-19, eMarketer projected that the Tech industry would have an 18% ($12.8B) year-over-year digital ad spend growth in the US. But once the pandemic hit, marketers within the tech landscape had to push the brakes and adjust their strategy to align with the changing consumer behaviors and purchase priorities.
This unprecedented time has created a significant opportunity for tech brands, as the heavy reliance on computers and WIFI solutions to support remote working and learning environments have grown exponentially.
This playbook will share how the Tech industry has changed over the last several months and what trends will shape the coming months.
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