Smart Inventory

Smart Inventory yields higher bid rates win (hold space for stat)

Smart inventory selection on deep page, user, and creative metadata. In addition to world-class content on every screen, we use machine learning to select the most optional impressions, from the publisher page, to the DSP, to within the campaign.

Actionable
Impression Data

For each impression, we take into account the user, advertiser and creative attributes. With granular data such as page metadata, position on screen, and more, we can create a holistic view of the page in real-time.

Demand-Side Efficiency

We capture actionable information in the bidstream and pass better traffic to your DSP - pre-qualified and likely to perform. So it’s efficiently filtered on both ends.

Ultimate Media
Optimization

Publisher data, bidstream data, combined with AEROS Attention Analytics all work to maximize your campaign. Our predictive analytics optimize to your campaign goals in real-time.

AEROS is cookie-agnostic, selecting efficient impressions for audience-based or contextual needs. With inventory hooks and predictive data insights associated with creative and inventory, you can monetize non-addressable inventory and future-proof your campaign targeting strategy.

Smart Inventory

Yieldmo Smart Inventory

Maintaining relationships with publishers is a top priority for Yieldmo so we can provide the best and safest advertising opportunities for our advertisers.

These relationships give us deep insights into each impression, and AEROS Attention Analytics lets us understand who is interacting with these impressions, when, where, and how. Using machine learning, we then scale this data to help advertisers select the most optimal impressions to bid on. This results in smarter inventory and decisions every step of the way.

Here is a breakdown of how we use publisher data and bidstream data, combined with AEROS Attention Analytics to maximize and optimize marketers’ campaigns.

Publisher Data

Our granular integration with publishers gives brand-safe minded marketers seeking high viewability an understanding of which impressions perform best.

For each impression, we take into account the user, advertiser, and creative attributes. With granular data such as page metadata, position on screen, and more, we create a holistic view of the page in real-time.

DSP & Agency

To determine the impressions that most likely meet advertiser KPIs, we combine granular page data and AEROS Attention Analytics data to predict the performance of impressions.

AEROS Attention Analytics captures creative, content, and human interaction data and applies that data in real time to pass only high-performance traffic to your DSP. It was designed to be cookie-agnostic and can select efficient impressions for audience-based or contextual campaigns.

To learn more about how to access our smart inventory, please reach out to sales@yieldmo.com.