Smart Inventory yields higher bid rates win (hold space for stat)
Smart inventory selection on deep page, user, and creative metadata. In addition to world-class content on every screen, we use machine learning to select the most optional impressions, from the publisher page, to the DSP, to within the campaign.
For each impression, we take into account the user, advertiser and creative attributes. With granular data such as page metadata, position on screen, and more, we can create a holistic view of the page in real-time.
We capture actionable information in the bidstream and pass better traffic to your DSP - pre-qualified and likely to perform. So it’s efficiently filtered on both ends.
Publisher data, bidstream data, combined with AEROS Attention Analytics all work to maximize your campaign. Our predictive analytics optimize to your campaign goals in real-time.
AEROS is cookie-agnostic, selecting efficient impressions for audience-based or contextual needs. With inventory hooks and predictive data insights associated with creative and inventory, you can monetize non-addressable inventory and future-proof your campaign targeting strategy.