Is the pendulum on the great debate of data vs creativity swinging to back a balance? Is there now an opportunity, with cookies going away that context and moments of connection with consumers will become more accurate, relevant and powerful? Are we in a new era of creativity where the monolithic creative idea doesn’t exist or is formed after many iterations and ideas are created, explored and put into market? Does this change how CMOs are thinking about their talent, agencies and how to potentially bring disciplines of performance and brand together in their org?
Lisa Bradner, GM of Analytics at Yieldmo sits down with Linda Boff, Chief Marketing & Communications Officer at GE, and the hosts of ADLANDIA Podcast, Laura Correnti and Alexa Christon to explore these ideas and more during iHeartMedia’s virtual Cannes speaker series.