Why attention matters now more than ever

As consumers attempt to adapt to the new state of pandemic normal, their habits and routines have been forced to change and advertisers have had to shift to right along with them. With historical data providing little relevance and consumers experiencing all kinds of stress, brands need to understand their consumer and provide them their product and services in the appropriate ways. Real-time data and insights are critical to doing this well.

At Yieldmo, we use attention metrics in proprietary AI models to help buyers optimize to their desired campaign KPI. We also use that data to understand attention trends from month to month to uncover potential buying opportunities and help advertisers provide relevance to their customers.

Key Findings