How AI-powered contextual advertising will replace the third-party cookie

We may be in denial, but deep down we all know that cookies are being …

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CTV: “dominating the data-driven narrative.”

V offers more content to viewers than ever before. Alongside ‘linear’ TV, channels broadcasting content …

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Diary of a Chief People Officer

Diary of a Chief People Officer: ‘I don’t know the answer’: The challenge of making the call to stay remote

The ability to roll with the proverbial punches has always been part of Meagan Soszynski’s …

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Yieldmo and Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value without Cookies

The partnership extends advertisers’ ability to harness the power of contextual signals across privacy-first inventory

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GDPR 4 years on – What’s it changed and where next for adland?

Four years ago today, the General Data Protection Regulation or GDPR was introduced by the …

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“One of the most important years in digital marketing”: 30 industry views on the outlook for the year ahead

Following the release of the latest IPA Bellwether findings, PMW gets the views from more …

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