Yieldmo and Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value without Cookies

The partnership extends advertisers’ ability to harness the power of contextual signals across privacy-first inventory

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GDPR 4 years on – What’s it changed and where next for adland?

Four years ago today, the General Data Protection Regulation or GDPR was introduced by the …

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“One of the most important years in digital marketing”: 30 industry views on the outlook for the year ahead

Following the release of the latest IPA Bellwether findings, PMW gets the views from more …

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“Digital is now as vital as oxygen”: 20 industry views on UK ad spend record and the outlook for 2022

AA/WARC research recorded a landmark £31.9bn worth of the UK ad market in 2021…

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Death of the ‘creative’ CMO: time to embrace maths in media

The job of the CMO has shifted from largely a creative one to applying data …

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2022 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising

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