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How to target your audience without third party cookie data

The non-addressable audience expands with the introduction of every new privacy law, iOS version change, …

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Moments of receptivity: message sent doesn’t equal message understood

Ensuring that audiences are in the right headspace to receive ads is essential to the …

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The Value of Contextual Targeting – Q&A with Yieldmo’s Chris Bolte

Industry veteran Chris Bolte of Yieldmo sits down with us to discuss our cookieless future …

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How AI-powered contextual advertising will replace the third-party cookie

We may be in denial, but deep down we all know that cookies are being …

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CTV

CTV: “dominating the data-driven narrative.”

V offers more content to viewers than ever before. Alongside ‘linear’ TV, channels broadcasting content …

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Diary of a Chief People Officer

Diary of a Chief People Officer: ‘I don’t know the answer’: The challenge of making the call to stay remote

The ability to roll with the proverbial punches has always been part of Meagan Soszynski’s …

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