“One of the most important years in digital marketing”: 30 industry views on the outlook for the year ahead

Following the release of the latest IPA Bellwether findings, PMW gets the views from more …

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“Digital is now as vital as oxygen”: 20 industry views on UK ad spend record and the outlook for 2022

AA/WARC research recorded a landmark £31.9bn worth of the UK ad market in 2021…

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Death of the ‘creative’ CMO: time to embrace maths in media

The job of the CMO has shifted from largely a creative one to applying data …

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2022 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising

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Ad Tech Veteran Chris Bolte Joins Yieldmo as SVP Revenue Strategy & Business Development

Role to focus on partnership development and business strategy across the business.

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Supporting a diverse set of publishers in Display & Video 360

Last year, we introduced new ways to support Black-owned publishers in Display & Video 360’s Marketplace.

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