PRESS
“One of the most important years in digital marketing”: 30 industry views on the outlook for the year ahead
Following the release of the latest IPA Bellwether findings, PMW gets the views from more …
“Digital is now as vital as oxygen”: 20 industry views on UK ad spend record and the outlook for 2022
AA/WARC research recorded a landmark £31.9bn worth of the UK ad market in 2021…
Death of the ‘creative’ CMO: time to embrace maths in media
The job of the CMO has shifted from largely a creative one to applying data …
Ad Tech Veteran Chris Bolte Joins Yieldmo as SVP Revenue Strategy & Business Development
Role to focus on partnership development and business strategy across the business.
Supporting a diverse set of publishers in Display & Video 360
Last year, we introduced new ways to support Black-owned publishers in Display & Video 360’s Marketplace.