Activating Predictive Creative is easy
- Set up standard Outstream Video or Native Display creatives in your DSP. Yieldmo’s Predictive Creative solution is designed to leverage your existing Video or Native Display creatives.
- Assign creatives to campaign lines and target Yieldmo’s provided Deal IDs on those lines.
- Yieldmo handles the rest! When your campaign bids into the specified Deal ID with standard creatives, Yieldmo chooses the optimal proprietary format for that impression and displays your standard assets using the selected Yieldmo format.
Creative Requirements in DSP set up:
- Native Display: Creative built with raw assets and hosted in DSP (Image + Text).
- Video: VAST tag (mp4 or VPAID media file is fine), or raw video file uploaded and hosted in DSP.
- Standard Display: Banner asset image hosted in the DSP, or banner ad tag (HTML5)
Predictive Creative can work on existing standard Video,Native Display, and Standard Banner Display creatives you may already have set up in your DSP, even for format customizations. When your campaign bids into the Yieldmo Deal ID with your standard creative, we will assemble any customizations added when the impression serves.
(For help creating new Native Display and Video assets into your DSP, Click HERE for The Trade Desk and HERE for DV360 creative set up instructions).
If you are utilizing optional customizations to enhance the experience, or trying additional creative element variations, your Account Team will facilitate any necessary creative approvals with our creative studio team. Your activation remains the same–your core creative with standard assets remains in the DSP–and Yieldmo assembles any additional customizations when the ad is served.
You’re ready to enjoy a 45% performance boost, courtesy of our AI making the best format choices for your campaign.
Please note: To apply Predictive Optimization to High-Impact Display (rich media) units, speak to your Account Team. This may require additional assets to create the varied High-Impact units.We have options to traffic it under one high-impact tag (where Yieldmo hosts the variations and only one is trafficked in the DSP), or they can each be trafficked separately.
For DSP specific Predictive Creative setup and activation guides, click below:
| The Trade Desk | DV360 | |
|---|---|---|
| Native Display: DFO Creative Setup | Link to Guide | Link to Guide |
| Video: DFO Creative Setup | Link to Guide | Link to Guide |
| DFO Activation & Trafficking | Link to Guide | Link to Guide |
