Lisa Bradner Talks About Why Measuring Attention is Important for the Ad Industry

Lisa Bradner, GM of Analytics at Yieldmo talks about the relationship between attention and timing, creative, brand awareness, and why it’s an important metric for the ad industry.

This is Video 4 of a 6 part series exploring Attention as a new media metric.

Check out the other videos in the series:

Learn How Attention Data Can Help Your Business