Founder & CEO
CFO & Co-Founder
Chief Strategy & Partnerships Officer, Co-Founder
Teddy is a co-founder of Yieldmo and serves as Chief Strategy & Partnerships Officer. Teddy was one of the principal product architects of Quigo, an early digital ad exchange marketplace sold to AOL. Prior to AOL and Quigo, Teddy held various product positions at Yahoo! and Hotjobs.com.
Teddy graduated from Tulane University in New Orleans, where he eventually plans to relocate so he can be closer to his favorite food and music.
Chief Technology Officer
Chief Product Officer
Mari Kim Novak
Chief Marketing Officer
Chief Revenue Officer & GM, Exchange
Chief People Officer
Bringing more than 15 years of human capital management to her role as Chief People Officer, Meagan is responsible for fostering an environment of heightened individual and team performance and unlocking the culture framework that makes organizations tick. Meagan focuses on growing talent through learning and development programs, coaching effective leadership teams, and establishing talent programs that promote and inspire career development. From articulating an employer brand to leading internal hackathons, Meagan deploys a variety of culture-building initiatives that energize teams’ and people’s highest potentials.
Prior to Yieldmo, Meagan’s experiences spanned industries—including ad tech and digital media—and company stages from startup to established. She holds a bachelor’s degree from Syracuse University and a master’s from American University.
Chief Architect and Co-Founder
Chief Commercialization Strategy Officer
Lisa is a seasoned strategic media and marketing leader with more than 20 years experience leading organizational change. Having worked as a client, as an analyst, as an agency leader and now as Chief Commercialization Strategy Officer of Yieldmo’s business, she has seen from all sides the opportunities and challenges of integrating technology and data into marketing to create better more holistic experiences for consumers. Lisa’s previous work experience includes time at media agencies (most recently as President of OMD, Midwest), time as an analyst at Forrester research counseling CMOs on emerging data and digital media trends, and time as a client developing new products and lines for manufacturers such as Fortune Brands. Lisa has a BA from Yale and an MBA from The Kellogg Graduate School of Management.
EVP, Global Buyer Development & GM, International
Over nearly 20 years in advertising, John has a long history of building successful teams and businesses across the industry, in particular in the ad tech space. A specialist in the advanced TV sector, John most recently served as VP & Managing Director EMEA for Cadent, leading the company’s successful expansion in Europe as the leader in addressable TV advertising. Prior to that, John served as SVP of Enterprise and Media solutions at Videology Inc., playing a key role in the executive leadership group that in under 5 years grew a start-up business with into the clear market leader in EMEA. John has also held senior leadership roles at Yahoo Inc. and lives in London, UK.
SVP, Global Exchange Operations
SVP, Global Seller Development
As SVP, Global Seller Development of Yieldmo, Zach Rosen is responsible for leading the supply and business development team and driving strategy for building global supply partnerships.
Prior to joining Yieldmo, Zach served as VP, Partner Development at Index Exchange, where he was responsible for building and managing a 50-person global division focused on growth and success with publisher clients, operating in 11 key markets across North America, EMEA, and APAC. When he arrived at Index Exchange in 2013, he spearheaded the opening of the company’s first US headquarters, forging partnerships with every major publisher and media owner and growing the team to more than 100 individuals.
Zach is passionate about fostering community and career development with the next generation of young professionals in the ad tech, digital, and broadcast industries. As a founder of the Furman Metropolitan Fellowship, he’s helped establish numerous professional connections with his Alma Mater, Furman University, to provide funding, mentorship and job opportunities to college students seeking careers in New York City.
SVP, Global Platform Development
Dan heads up the Global Platform Development team at Yieldmo, where he oversees strategy and relationships related to Yieldmo’s Programmatic marketplace.
Prior to joining Yieldmo, Dan was Vice President of Sales at Luminate, an interactive image technology firm. He also led sales at news aggregator Digg, where he helped pioneer their native ad product called Digg Ads. Dan has also held sales roles at Yahoo!, CNET Networks, and Ziff-Davis Publishing.
Dan holds a BA in Economics from the University of Pennsylvania.
SVP, US Buyer Development
As SVP, US Buyer Development of Yieldmo, Scott Jones is responsible for leading the company’s North American sales efforts. He brings more than 27 years of sales and senior management experience to the team, having previously grown and scaled sales and support teams for both programmatic and ad tech companies. Scott joined Yieldmo from AdTheorent where he served as Head of Brand Partnerships and prior to that was VP, Sales at Goodway Group, where he led his team to the top position within the organization, driving growth in excess of 20% over the company goal for several years straight. He has also previously spent time at Spongecell, Specific Media, The New York Times and Boston.com.
Scott is passionate about mentoring and growing the sales leaders of the future and has fostered strong relationships with both team members and clients through the years. He is a graduate of the University of Missouri and the University of Iowa and outside of work, enjoys spending time outdoors and seeing the world with his four amazing children and wife, Sara.
UK General Manager
Stephen is Yieldmo’s UK General Manager and an experienced international digital leader. Stephen has spent more than 15 years working on both the buy and sell-side of the advertising ecosystem, at companies such as Future PLC, MediaMath, OpenX, and TripleLift. He joined Yieldmo from Cavai, where he had previously been VP of Global Partnerships.With expert knowledge of leading — and organising — commercial and client service efforts across DSPs, SSP’s and publishers, he is charged with spearheading the development and execution of Yieldmo’s UK strategy, as well as acquiring new clients. In addition, Stephen brings expertise in management and people development as he builds and leads Yieldmo’s UK team.
Brian is Yieldmo’s General Counsel and Corporate Secretary. He is responsible for all legal and compliance at Yieldmo, including corporate transactions and governance, commercial agreements, intellectual property and data protection, and privacy matters. Brian has 30 years of experience practicing law in the New York offices of various international law firms, where his practice focused on corporate and transactional matters, including capital markets transactions, mergers and acquisitions, and corporate governance advice.
Brian received a BA in Political Science from Columbia University, a JD from Harvard Law School and an MBA from Harvard Business School.
Founder & CEO
Union Square Ventures
For more: www.vastvc.com
Allison graduated from the Wharton School at the University of Pennsylvania, where she received a Bachelor of Science in Economics, with concentrations in Finance and Operations & Information Management. She is married with two kids and lives in New York City.
Erik was also a developer on Google’s core infrastructure, creating a distributed file system that Google.com and Gmail rely on today. Erik studied computer science and engineering at MIT. He completed his graduate research at the Computer Science and Artificial Intelligence Laboratory where he focused on unique data extraction and disk forensics. Erik is an avid runner and an expert in television game show theory.
MARCorp Financial, LLC