INSIGHTS
Featured Articles
How to target your audience without third party cookie data
The non-addressable audience expands with the introduction of every new privacy law, iOS version change, and browser update designed to squash user tracking.
How AI-powered contextual advertising will replace the third-party cookie
We may be in denial, but deep down we all know that cookies are being replaced.
CTV: “dominating the data-driven narrative.”
V offers more content to viewers than ever before. Alongside ‘linear’ TV, channels broadcasting content against a daily schedule, …
Press
How to target your audience without third party cookie data
The non-addressable audience expands with the introduction of every new privacy law, iOS version change, and browser update designed to squash user tracking.
How AI-powered contextual advertising will replace the third-party cookie
We may be in denial, but deep down we all know that cookies are being replaced.
CTV: “dominating the data-driven narrative.”
V offers more content to viewers than ever before. Alongside ‘linear’ TV, channels broadcasting content against a daily schedule, …
Blog
Add Yieldmo as a demand partner in Google Open Bidding Onboard Online workflow
AdMob and Google Ad Manager publishers can now transact with demand sources through Open Bidding via a streamlined onboarding process – an easy-to-use online application …
Yieldmo Frictionless Formats Part Two
High Impact meets Programmatic Scale The benefits of high impact, instantly. Yieldmo is proud to unveil visually stunning, page-enhancing ad formats that are ready …
Featured Recipe: Mike’s Classic Caipirinha Recipe
A refreshing cocktail we simply adore. This cocktail is very simple to prepare, and it requires only a few ingredients. Ingredients 1/2 lime 1 1/2 to …
Case Study
Top CPG Brand Uses AEROS Attention Analytics PMP to Drive Double Digit KPI Lift
In our latest case study, we reveal how a top CPG brand used AEROS Attention Analytics PMP for higher video completion and viewability rates. The …
Beyond the Click – GE Appliances Exceeds CTR Benchmark by 100% Through Active Attention Retargeting
Overview: In March 2019, GE Appliances was looking for new ways to improve media performance, specifically for their Home Depot Spring Laundry campaign. Objectives: Our …
Yieldmo’s Multi-format Spring Campaign On Point for Mega-Retailer
Who: A top-10 U.S. retailer When: Spring 2018 Objectives: Retailer wanted to drive high Return on Ad Spend (ROAS) against in-store sales of Spring-Season decor and clothing …