INSIGHTS

Featured Articles

businesswire-chrisbotle

Ad Tech Veteran Chris Bolte Joins Yieldmo as SVP Revenue Strategy & Business Development

Role to focus on partnership development and business strategy across the business.

Learn More
Press-supporting-diverse-publishers

Supporting a diverse set of publishers in Display & Video 360

Last year, we introduced new ways to support Black-owned publishers in Display & Video 360’s Marketplace.

Learn More
AI-award-2022-machine-learning

Yieldmo Named Winner in 2022 Artificial Intelligence Excellence Awards

6 People, 26 Companies, and 65 Products Awarded for Excellence in Artificial Intelligence

Learn More

Press

AI-award-2022-machine-learning

Yieldmo Named Winner in 2022 Artificial Intelligence Excellence Awards

6 People, 26 Companies, and 65 Products Awarded for Excellence in Artificial Intelligence

Learn More
businesswire-john-guy

Yieldmo Announces New Global Publisher Partnerships and Expands European Presence with Senior Hires

Learn More
Press-whatsnewinpublishing

Advertising’s next top model: Exploring the cookie alternatives

Technology has always been a cat and mouse game, with authorities constantly chasing to regulate the latest innovations.

Learn More

Blog

yieldmo-dog-with-long-island-iced-tea

Featured Recipe: Lily’s Long Island Iced Tea

Lily’s Long Island Iced Tee SHARE Share on facebook Share on twitter Share on linkedin Try this classy Lily’s Long Island Iced Tea recipe! Here …

Learn More
yieldmo-deals-for-buyers

Yieldmo Deals

Deals for Buyers SHARE Share on facebook Share on twitter Share on linkedin Yieldmo Deals We’ve made media buying easier by curating our most effective …

Learn More
yieldmo-cartoon-looking-at-stats

Yieldmo Announces Privacy-First Marketplace

Yieldmo’s Smart Exchange harnesses the power of Contextual Reimagined™  

Learn More

Case Study

woman-eating-popcorn

Leading Streaming Service Leverages Attention Analytics To Drive 39% Increase in CTR

The Challenge A top streaming service wanted to drive quality traffic to their site and improve CTR performance for the launch of their original series. …

Learn More
woman-holding-phone

Top CPG Brand Uses AEROS Attention Analytics PMP to Drive Double Digit KPI Lift

In our latest case study, we reveal how a top CPG brand used AEROS Attention Analytics PMP for higher video completion and viewability rates. The …

Learn More
yieldmo and ge appliances

Beyond the Click – GE Appliances Exceeds CTR Benchmark by 100% Through Active Attention Retargeting

Overview: In March 2019, GE Appliances was looking for new ways to improve media performance, specifically for their Home Depot Spring Laundry campaign. Objectives: Our …

Learn More