INSIGHTS
Featured Articles
Ad Tech Veteran Chris Bolte Joins Yieldmo as SVP Revenue Strategy & Business Development
Role to focus on partnership development and business strategy across the business.
Supporting a diverse set of publishers in Display & Video 360
Last year, we introduced new ways to support Black-owned publishers in Display & Video 360’s Marketplace.
Yieldmo Named Winner in 2022 Artificial Intelligence Excellence Awards
6 People, 26 Companies, and 65 Products Awarded for Excellence in Artificial Intelligence
Press
Yieldmo Named Winner in 2022 Artificial Intelligence Excellence Awards
6 People, 26 Companies, and 65 Products Awarded for Excellence in Artificial Intelligence
Advertising’s next top model: Exploring the cookie alternatives
Technology has always been a cat and mouse game, with authorities constantly chasing to regulate the latest innovations.
Blog
Featured Recipe: Lily’s Long Island Iced Tea
Lily’s Long Island Iced Tee SHARE Share on facebook Share on twitter Share on linkedin Try this classy Lily’s Long Island Iced Tea recipe! Here …
Yieldmo Deals
Deals for Buyers SHARE Share on facebook Share on twitter Share on linkedin Yieldmo Deals We’ve made media buying easier by curating our most effective …
Yieldmo Announces Privacy-First Marketplace
Yieldmo’s Smart Exchange harnesses the power of Contextual Reimagined™
Case Study
Leading Streaming Service Leverages Attention Analytics To Drive 39% Increase in CTR
The Challenge A top streaming service wanted to drive quality traffic to their site and improve CTR performance for the launch of their original series. …
Top CPG Brand Uses AEROS Attention Analytics PMP to Drive Double Digit KPI Lift
In our latest case study, we reveal how a top CPG brand used AEROS Attention Analytics PMP for higher video completion and viewability rates. The …
Beyond the Click – GE Appliances Exceeds CTR Benchmark by 100% Through Active Attention Retargeting
Overview: In March 2019, GE Appliances was looking for new ways to improve media performance, specifically for their Home Depot Spring Laundry campaign. Objectives: Our …