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“Digital is now as vital as oxygen”: 20 industry views on UK ad spend record and the outlook for 2022

AA/WARC research recorded a landmark £31.9bn worth of the UK ad market in 2021…

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Death of the ‘creative’ CMO: time to embrace maths in media

The job of the CMO has shifted from largely a creative one to applying data to solve …

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IAC-Winner-Yieldmo

2022 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising

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Press

IAC-Winner-Yieldmo

2022 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising

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Ad Tech Veteran Chris Bolte Joins Yieldmo as SVP Revenue Strategy & Business Development

Role to focus on partnership development and business strategy across the business.

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Supporting a diverse set of publishers in Display & Video 360

Last year, we introduced new ways to support Black-owned publishers in Display & Video 360’s Marketplace.

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Blog

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Breaking Through the Clutter of Online Education

Breaking Through the Clutter of Online Education SHARE Share on facebook Share on twitter Share on linkedin Global higher education is a $2.2T industry.  Pre …

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Rebooting Context in the Era of Creativity

Rebooting Context in the Era of Creativity SHARE Share on facebook Share on twitter Share on linkedin https://vimeo.com/569499296 Is the pendulum on the great debate …

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Multicultural and Inclusion Focused Deals Offers Simple Way to Support Underrepresented Communities

Multicultural and Inclusion Focused Deals Offers Simple Way to Support Underrepresented Communities SHARE Share on facebook Share on twitter Share on linkedin Here at Yieldmo, …

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Case Study

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Top Financial Brand Scales Spend 74% and Achieves 14% CPA Improvement

Top Financial Brand Scales Spend 74% and Achieves 14% CPA Improvement SHARE Share on facebook Share on twitter Share on linkedin The Challenge A Top …

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Top Video Streaming Service Saves 120% on Cost Per Signup

Top Video Streaming Services Saves 120% on Cost Per Signup SHARE Share on facebook Share on twitter Share on linkedin The Challenge A top video …

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Major Auto Brand Increases Viewability by 15% While Reducing ECPM 30%

Major Auto Brand Increases Viewability by 15% While Reducing ECPM 30% SHARE Share on facebook Share on twitter Share on linkedin The Campaign The client …

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