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Dynamic Format Optimization

Dynamic Format Optimization Elevate your performance by up to 100% with machine-learning backed formats SHARE You’ve heard of dynamic creative optimization, or DCO. This gives …

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GDPR 4 years on – What’s it changed and where next for adland?

Four years ago today, the General Data Protection Regulation or GDPR was introduced by the European Union, …

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“One of the most important years in digital marketing”: 30 industry views on the outlook for the year ahead

Following the release of the latest IPA Bellwether findings, PMW gets the views from more than…

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Press

Blog-One-of-the-most-important-years-in-digital-marketing

“One of the most important years in digital marketing”: 30 industry views on the outlook for the year ahead

Following the release of the latest IPA Bellwether findings, PMW gets the views from more than…

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“Digital is now as vital as oxygen”: 20 industry views on UK ad spend record and the outlook for 2022

AA/WARC research recorded a landmark £31.9bn worth of the UK ad market in 2021…

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Death of the ‘creative’ CMO: time to embrace maths in media

The job of the CMO has shifted from largely a creative one to applying data to solve …

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Blog

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Featured Recipe: Maize and Tory Blue-Tini

Maize and Tory Blue-Tini SHARE Share on facebook Share on twitter Share on linkedin Ingredients 3 tablespoons vodka 2 tablespoons water 2 tablespoons pomegranate juice …

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Check Out These Holiday Deals For Your Upcoming Campaigns

Check Out These Deals For Your Upcoming Holiday Campaigns SHARE Share on facebook Share on twitter Share on linkedin If there is one thing COVID …

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Featured Recipe: Twiggy’s Tequila Ranch Water

Twiggy’s Tequila Ranch Water SHARE Share on facebook Share on twitter Share on linkedin Beat the summer heat with Ranch Water, which is essentially a …

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Case Study

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Tech Giant Increases B2B Brand Lift by 13.8% with High Viewability

Tech Giant Increases B2B brand Lift by 13.8% with High Viewability SHARE Share on facebook Share on twitter Share on linkedin The Challenge A top …

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Encantos Achieves 72% Lift on Non-Addressable Inventory with Yieldmo’s Contextual Optimization

SHARE Share on facebook Share on twitter Share on linkedin Encantos Achieves 72% Lift on Non-Addressable Inventory with Yieldmo’s Contextual Optimization THE OBJECTIVE  Encantos, a …

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Leading Pharmaceutical Brand Improves Scale by 10X on Highly Viewable PMPs

Leading Pharmaceutical Brand Improves Scale by 10X on Highly Viewable PMPs SHARE Share on facebook Share on twitter Share on linkedin The Challenge A top …

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