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Featured Articles

Walmart Connect’s Melissa Gallo joins Yieldmo as SVP, Global Exchange Operations

Walmart Connect’s Melissa Gallo joins Yieldmo as SVP, Global Exchange Operations SHARE Share on facebook Share on twitter Share on linkedin NEW YORK–(BUSINESS WIRE)–Yieldmo is …

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Yieldmo Announces Privacy-First Marketplace

Yieldmo Announces Privacy-First Marketplace SHARE Share on facebook Share on twitter Share on linkedin Yieldmo’s Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK–(BUSINESS …

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AdExchanger’s Regularly Updated Guide To UID 2.0

AdExchanger’s Regularly Updated Guide To UID 2.0 SHARE Share on facebook Share on twitter Share on linkedin The Unified ID 2.0 initiative reached a meaningful …

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Blog

Rebooting Context in the Era of Creativity

Rebooting Context in the Era of Creativity SHARE Share on facebook Share on twitter Share on linkedin https://vimeo.com/569499296 Is the pendulum on the great debate …

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Multicultural and Inclusion Focused Deals Offers Simple Way to Support Underrepresented Communities

Multicultural and Inclusion Focused Deals Offers Simple Way to Support Underrepresented Communities SHARE Share on facebook Share on twitter Share on linkedin Here at Yieldmo, …

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Lily’s Long Island Iced Tea

Lily’s Long Island Iced Tee SHARE Share on facebook Share on twitter Share on linkedin Try this classy Lily’s Long Island Iced Tea recipe! Here …

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Case Study

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Press

The 6th Wave of Advertising Technology: Privacy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by …

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Yieldmo Strengthens C-Suite with the Appointment of AdTech Veteran Eric Picard as Chief Product Officer

NEW YORK–(BUSINESS WIRE)–Yieldmo is proud to announce that it has recently hired Eric Picard as Chief Product Officer, reporting directly to CEO and founder Mike …

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Forbes: The Art Of Precision At Scale

Lisa Bradner leads Yieldmo’s AEROS Attention Analytics. Attention Analytics uses consumer attention signals to improve online advertising. Twentieth-century manufacturing and marketing have operated at scale. Media scaled …

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Events

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Vertical Playbooks

Retail Vertical Playbook

There are around four million retail establishments in the United States, including fashion retailers, grocery stores, restaurants, and bookstores. And because of COVID-19, retail sales ...
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Telco Vertical Playbook

In 2019, eMarketer projected that the Telco industry would have a 15% ($15.6B) year-over-year digital ad spend growth in the US before COVID-19. Like most ...
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CPG Vertical Playbook

Consumer packaged goods (CPG) are daily items that average consumers require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products. ...
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Whitepaper

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