Featured Articles


Yieldmo and Adlandia Podcast Series

Yieldmo has partnered with iHeartPoadcast’s two influential voices of the advertising industry – Laura Correnti and Alexa Christon – for a four-part series on how to make attention actionable. …

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Forbes: Data Value Is Rooted In Its Veracity

Duc Chau is the Chief Technology Officer of Yieldmo, a leader in digital advertising and attention analytics.

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Jeremy Steinberg Returns to Yieldmo as Chief Revenue Officer and GM, Marketplace

Steinberg joins Yieldmo C-Suite with other recently added adtech veterans Picard and Chau

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Featured Recipe: Frenchie 75

Background & History The French 75 cocktail celebrates the firepower of the WWI French 75 millimeter field gun. The drink dates to World War I, …

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Beyond the Cookie: Focusing on True Brand Outcomes

In light of Chrome’s recent announcement that they will entirely eliminate 3rd party cookies as well as Safari’s stance on 3rd party cookies, targeting alternatives …

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Finding Advertising Opportunities in Adversity

Yieldmo’s attention data tracks evolving consumer interest during quarantine. As we have all been asked to stay home, it’s no surprise that media consumption is …

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