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Diary of a Chief People Officer

Diary of a Chief People Officer: ‘I don’t know the answer’: The challenge of making the call to stay remote

The ability to roll with the proverbial punches has always been part of Meagan Soszynski’s job as chief people officer …

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Yieldmo and Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value without Cookies

The partnership extends advertisers’ ability to harness the power of contextual signals across privacy-first inventory

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Yieldmo Earns Great Place to Work Certification™

Yieldmo Earns Great Place to Work Certification™ SHARE We are thrilled to share we’ve recently been Certified™ by Great Place to Work®! This prestigious award …

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Press

Diary of a Chief People Officer

Diary of a Chief People Officer: ‘I don’t know the answer’: The challenge of making the call to stay remote

The ability to roll with the proverbial punches has always been part of Meagan Soszynski’s job as chief people officer …

Learn More
Blog-AdFormYieldmo

Yieldmo and Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value without Cookies

The partnership extends advertisers’ ability to harness the power of contextual signals across privacy-first inventory

Learn More
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GDPR 4 years on – What’s it changed and where next for adland?

Four years ago today, the General Data Protection Regulation or GDPR was introduced by the European Union, …

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Blog

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Changing the conversation with brands about digital advertising

Changing the conversation with brands about digital advertising Elizabeth Petro, Vice President of Publisher Product – Yieldmo SHARE Digital publishers may want to move to …

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Why programmatic traders should work with SSPs and DSPs that embrace ease of activation

Why programmatic traders should work with SSPs and DSPs that embrace ease of activation SHARE With programmatic climbing to 86% of total digital display ad …

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Not Everyone Is Your Best Friend

Not Everyone Is Your Best Friend Differentiate your strategy for loyal customers and everyone else​ SHARE Over the last several years marketers have come to …

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Case Study

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Top Tech Brand Achieves Landing Page View Rate 44% Over Benchmark

Top Tech Brand Achieves Landing Page View Rate 44% Over Benchmark SHARE Share on facebook Share on twitter Share on linkedin The Challenge Top tech …

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Top Big Box Retailer Achieves 50% Higher Cross-Device ROAS in Real-time

Top Big Box Retailer Achieves 50% Higher Cross-Device ROAS in Real-time SHARE Share on facebook Share on twitter Share on linkedin The Challenge Top Big …

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Top Auto Brand Increases Conversions by 35% and CPA by 24%

Top Auto Brand Increases Conversions by 35% and CPA by 24% SHARE Share on facebook Share on twitter Share on linkedin The Challenge A top …

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