INSIGHTS
Blog
Changing the conversation with brands about digital advertising
Changing the conversation with brands about digital advertising Elizabeth Petro, Vice President of Publisher Product – Yieldmo SHARE Digital publishers may want to move to …
Why programmatic traders should work with SSPs and DSPs that embrace ease of activation
Why programmatic traders should work with SSPs and DSPs that embrace ease of activation SHARE With programmatic climbing to 86% of total digital display ad …
Not Everyone Is Your Best Friend
Not Everyone Is Your Best Friend Differentiate your strategy for loyal customers and everyone else SHARE Over the last several years marketers have come to …
Case Study
Top CPG Brand Drives 75% VCR with Contextual Curation
Top CPG Brand Drives 75% VCR with Contextual Curation SHARE Share on facebook Share on twitter Share on linkedin The Challenge After seeing success running …
Major Auto Brand Leverages Contextual Curation to Prepare for the Cookieless Future
Major Auto Brand Leverages Contextual Curation to Prepare for the Cookieless Future SHARE Share on facebook Share on twitter Share on linkedin The Challenge A …
Top Tech Brand Achieves Landing Page View Rate 44% Over Benchmark
Top Tech Brand Achieves Landing Page View Rate 44% Over Benchmark SHARE Share on facebook Share on twitter Share on linkedin The Challenge Top tech …