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Featured Articles

You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard

You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard SHARE Share on facebook Share on twitter Share on linkedin As societies and industries advance through …

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DCN: Changing the conversation with brands about digital advertising

SHARE Share on facebook Share on twitter Share on linkedin Changing the conversation with brands about digital advertising While digital publishers may want to move …

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BeetTV: Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner

Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner SHARE Share on facebook Share on twitter Share on linkedin With so much in flux …

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Blog

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Not Everyone Is Your Best Friend

Not Everyone Is Your Best Friend SHARE Share on facebook Share on twitter Share on linkedin Differentiate your strategy for loyal customers and everyone else …

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Featured Recipe: Maize and Tory Blue-Tini

Maize and Tory Blue-Tini SHARE Share on facebook Share on twitter Share on linkedin Ingredients 3 tablespoons vodka 2 tablespoons water 2 tablespoons pomegranate juice …

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Check Out These Holiday Deals For Your Upcoming Campaigns

Check Out These Deals For Your Upcoming Holiday Campaigns SHARE Share on facebook Share on twitter Share on linkedin If there is one thing COVID …

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Case Study

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Top CPG Brand Drives 75% VCR with Cookie-Agnostic Optimizations

The Challenge After seeing success running Yieldmo Performance Deals, a leading CPG Brand created PMPs for six additional campaigns. The goal was to drive high ...
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Beyond the Click – GE Appliances Exceeds CTR Benchmark by 100% Through Active Attention Retargeting

Overview: In March 2019, GE Appliances was looking for new ways to improve media performance, specifically for their Home Depot Spring Laundry campaign. Objectives: Our ...
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Yieldmo’s Multi-format Spring Campaign On Point for Mega-Retailer

Who: A top-10 U.S. retailer When: Spring 2018 Objectives: Retailer wanted to drive high Return on Ad Spend (ROAS) against in-store sales of Spring-Season decor and clothing ...
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Press

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NewsWatch: Yieldmo – The Key To Successful Advertising

SHARE Share on facebook Share on twitter Share on linkedin Yieldmo – The Key To Successful Advertising The key to successful advertising is finding a …

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Forbes: Don’t Pass on SaaS

SHARE Share on facebook Share on twitter Share on linkedin Duc Chau is the Chief Technology Officer of Yieldmo, a leader in digital advertising and attention …

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Walmart Connect’s Melissa Gallo joins Yieldmo as SVP, Global Exchange Operations

Walmart Connect’s Melissa Gallo joins Yieldmo as SVP, Global Exchange Operations SHARE Share on facebook Share on twitter Share on linkedin NEW YORK–(BUSINESS WIRE)–Yieldmo is …

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Events

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Adweek Webinar – The Future of Advertising is Coming: Are You Ready?

The industry knew change was coming. But as we emerge from shutdown with a tight ad market and the disappearance of cookies increasingly imminent, the ...
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The Hangover at CES 2020

The Hangover hosted by Yieldmo Join Yieldmo & The Wolfpack for a Hangover movie inspired event at CES 2020.  Picture Highlights from the event in ...
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Yieldmo Client Summit

An invitation only, all-inclusive, off the record event amongst a select group of industry leaders to talk about advertising and analytics and the challenges that ...
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Vertical Playbooks

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Finance & Insurance Vertical Playbook

While the world is adapting to life surrounded by COVID-19 protocols, employment insecurity, and empty toilet paper shelves, the oversight of family and personal finances ...
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Tech Vertical Playbook

Before COVID-19, eMarketer projected that the Tech industry would have an 18% ($12.8B) year-over-year digital ad spend growth in the US. But once the pandemic ...
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Travel Vertical Playbook

According to the World Economic Forum, for the first time in history, close to 90% of the world’s population now lives in countries with travel ...
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Whitepaper

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