Insights

Featured Articles

Walmart Connect’s Melissa Gallo joins Yieldmo as SVP, Global Exchange Operations

Walmart Connect’s Melissa Gallo joins Yieldmo as SVP, Global Exchange Operations SHARE Share on facebook Share on twitter Share on linkedin NEW YORK–(BUSINESS WIRE)–Yieldmo is …

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Yieldmo Announces Privacy-First Marketplace

Yieldmo Announces Privacy-First Marketplace SHARE Share on facebook Share on twitter Share on linkedin Yieldmo’s Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK–(BUSINESS …

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AdExchanger’s Regularly Updated Guide To UID 2.0

AdExchanger’s Regularly Updated Guide To UID 2.0 SHARE Share on facebook Share on twitter Share on linkedin The Unified ID 2.0 initiative reached a meaningful …

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Blog

Check Out These Holiday Deals For Your Upcoming Campaigns

Check Out These Deals For Your Upcoming Holiday Campaigns SHARE Share on facebook Share on twitter Share on linkedin If there is one thing COVID …

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Twiggy’s Tequila Ranch Water

Twiggy’s Tequila Ranch Water SHARE Share on facebook Share on twitter Share on linkedin Beat the summer heat with Ranch Water, which is essentially a …

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Breaking Through the Clutter of Online Education

Breaking Through the Clutter of Online Education SHARE Share on facebook Share on twitter Share on linkedin Global higher education is a $2.2T industry.  Pre …

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Case Study

Top CPG Brand Uses AEROS Attention Analytics PMP to Drive Double Digit KPI Lift

In our latest case study, we reveal how a top CPG brand used AEROS Attention Analytics PMP for higher video completion and viewability rates. The ...
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Beyond the Click – GE Appliances Exceeds CTR Benchmark by 100% Through Active Attention Retargeting

Overview: In March 2019, GE Appliances was looking for new ways to improve media performance, specifically for their Home Depot Spring Laundry campaign. Objectives: Our ...
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Yieldmo’s Multi-format Spring Campaign On Point for Mega-Retailer

Who: A top-10 U.S. retailer When: Spring 2018 Objectives: Retailer wanted to drive high Return on Ad Spend (ROAS) against in-store sales of Spring-Season decor and clothing ...
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Press

Yieldmo Taps Industry All-Star Zach Rosen

SHARE Share on facebook Share on twitter Share on linkedin NEW YORK–(BUSINESS WIRE)–Yieldmo is proud to announce the addition of Zach Rosen to its leadership …

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Forbes: Data Value Is Rooted In Its Veracity

SHARE Share on facebook Share on twitter Share on linkedin Duc Chau is the Chief Technology Officer of Yieldmo, a leader in digital advertising and attention …

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Jeremy Steinberg Returns to Yieldmo as Chief Revenue Officer and GM, Marketplace

NEW YORK–(BUSINESS WIRE)–Yieldmo welcomes back Jeremy Steinberg as Chief Revenue Officer and GM, Marketplace, reporting directly to CEO and founder Mike Yavonditte. Steinberg will be …

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Events

Adweek Webinar – The Future of Advertising is Coming: Are You Ready?

The industry knew change was coming. But as we emerge from shutdown with a tight ad market and the disappearance of cookies increasingly imminent, the ...
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The Hangover at CES 2020

The Hangover hosted by Yieldmo Join Yieldmo & The Wolfpack for a Hangover movie inspired event at CES 2020.  Picture Highlights from the event in ...
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Yieldmo Client Summit

An invitation only, all-inclusive, off the record event amongst a select group of industry leaders to talk about advertising and analytics and the challenges that ...
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Vertical Playbooks

Finance & Insurance Vertical Playbook

While the world is adapting to life surrounded by COVID-19 protocols, employment insecurity, and empty toilet paper shelves, the oversight of family and personal finances ...
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Tech Vertical Playbook

Before COVID-19, eMarketer projected that the Tech industry would have an 18% ($12.8B) year-over-year digital ad spend growth in the US. But once the pandemic ...
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Travel Vertical Playbook

According to the World Economic Forum, for the first time in history, close to 90% of the world’s population now lives in countries with travel ...
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Whitepaper

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