Featured Articles


Yieldmo Partners with The Trade Desk to Support Unified ID 2.0

What is Unified ID 2.0? Unified ID 2.0 is a new solution to identity, no longer relying on 3rd party cookies and instead using opt-in …

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Yieldmo Frictionless Formats

High Impact meets Programmatic Scale Starting with the User Since Yieldmo’s inception, our goal was to create visually beautiful formats that enhanced the user experience …

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Are You Overpaying for Cookies?

Yieldmo has long championed better creative and privacy-compliant attention signals as a viable means of driving media performance. As it happens, there is also a growing …

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AdExchanger Ranks Yieldmo’s Hyperscroller Among Most Innovative Ad Formats

When it comes to ad units, Yieldmo is all about creativity. The company, which describes itself as a private mobile marketplace for premium publishers, makes all of …

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What are Attention Signals?

What Are Attention Signals? SHARE In Part 1, we revealed what “Attention” is in the context of advertising and how we can begin to use …

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What is Attention and How Is It Measured?

What Is Attention and How Is It Measured? SHARE In an increasingly cluttered world where people are constantly bombarded by stimuli, humans have adapted by …

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Otis McClendon Talks About How Creative and Media Capture Attention

We sat down with our lead UX/UI Designer, Otis McClendon, to discuss creative and media, how design captures attention, and how technologically, design enables the …

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