When you hear someone called a “gamer,” does the image of a hermit who lives on mac and cheese in their mother’s basement come to mind? Well, that stereotype is a thing of the past.

Roughly one-third of the planet’s population – that’s 2.6 billion people – will play a mobile game this year.And according to the latest figures from ejInsight, the video game business is now larger than both the movie and music industries combined, making it a significant entertainment industry.

This playbook will share how the gaming industry has changed and what trends will shape it over the coming months.

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