While the world is adapting to life surrounded by COVID-19 protocols, employment insecurity, and empty toilet paper shelves, the oversight of family and personal finances and insurance continues to be a top priority. According to eMarketer’s August 2020 report, Digital ad spending in the US financial services industry will increase by 9.7% this year to $19.62 billion. It will be the second-largest spender on digital advertising, behind only retail.
This playbook will share how the financial and insurance industries have changed over the last year and what trends will shape it in the coming months.
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