The Ad Format Lab™ is Yieldmo’s team of designers and data scientists working to reimagine advertising on mobile. The Ad Format Lab delivers new ad formats and develops new technology to implement these concepts. The team gathers data through frequent testing in order to continuously improve and optimize Yieldmo’s unique offering.
Yieldmo is a user-centered, design-driven, and data-powered tech company set on redefining digital advertising in the tidal shift of content to mobile web and apps. Yieldmo products help professional publishers monetize their content and help marketers find their customers on mobile.
We aim to eliminate banner ads, pop-ups, “sticky footers,” and other interruptive and disruptive ad experiences. Yieldmo is continuously inventing ad format products that define new paradigms of user interaction on the mobile web and in-app. Our ad formats are uninterruptive and support a user-centric content experience while still performing effectively for brands of all shapes and sizes.
Yieldmo is headquartered in New York City (Chelsea.) We are backed by blue chip investors including Union Square Ventures, Google Ventures, and TimeWarner Investments.