Yieldmo is a mobile advertising solution that increases revenue for publishers and optimizes ROI for advertisers, all while improving the overall ad-viewing experience for users. Our Ad Format Lab™ creates innovative ways to deliver advertising on mobile publisher pages, and continuously prototypes and live-tests ad formats to improve their favorability…
Yes, but not a traditional ad exchange. Yieldmo offers a private marketplace between buyers and sellers of our custom ad formats. These ad units are available through our managed service or through a real-time bidding (RTB) integration with our platform. Whether you are buying through our managed service or directly…
Our managed service and self-service options are priced on a CPM or CPC basis. Programmatic/real-time bidding (RTB) buyers must buy on a CPM basis. We do not offer Cost per Install (CPI) or Cost per Action (CPA) pricing.
The Ad Format Lab™ is Yieldmo’s team of designers and data scientists working to reimagine advertising on mobile. The Ad Format Lab delivers new ad formats and develops new technology to implement these concepts. The team gathers data through frequent testing in order to continuously improve and optimize Yieldmo’s unique offering.
Unlike in a traditional ad exchange, Yieldmo’s ads typically appear on 100% of a mobile publisher’s pages. Because of this consistency, we’re uniquely able to use A/B testing, machine learning, and predictive modeling to optimize our ads towards their highest possible performance level. This can include changes to the ad’s…
Simply click here and submit your contact info, site name/URL, estimated monthly mobile pageviews and anything else you’d like us to know about your sites/apps. We will contact you within one business day!
Yes! We encourage all publishers that have sales teams to sell the Yieldmo units to their clients. We have a dedicated team of sales enablement specialists that can help with your sales training, pricing, packaging, and more. We also have specific ad formats developed by our Ad Format Lab™ that…
Yes, Yieldmo provides all of our publishers with access to a real-time dashboard with detailed reporting of performance including PVs, CTR, CPC, RPM and more. Data can be viewed at the domain level, channel level, and even page-type level.
Advertisers can buy from Yieldmo in one of three ways. Smaller advertisers can manage campaigns themselves using our web-based product. Larger advertisers can leverage our professional services team to manage their campaigns. Lastly, programmatic buyers such as Demand-Side Platforms (DSPs) and Trading Desks can complete an RTB integration with us.
No, Yieldmo serves all creative on our platform. However, we allow click and impression tracking through accredited ad servers such as DFA, Atlas, and Sizmek.
Premium publishers add our code to their mobile pages and apps to create new placements that are served and filled exclusively by Yieldmo. These placements typically include a high-viewability in-content placement as well as a direct response placement at the bottom of an article.
Yes, we provide full transparency to the site, section and placement where your ads run before, during and after the campaign. You can see granular impression, cost and performance data for each placement; for example, NYDailyNews – Sports Section – in-content placement.
Align your campaign with content or audience by selecting the sites and sections most relevant to your campaign objectives. We also offer geo-targeting, dayparting, OS, carrier/ISP, and device targeting.