Yieldmo

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What is Yieldmo?

Yieldmo is a mobile advertising solution that increases revenue for publishers and optimizes ROI for advertisers, all while improving the overall ad-viewing experience for users. Our Ad Format Lab™ creates innovative ways to deliver advertising on mobile publisher pages, and continuously prototypes and live-tests ad formats to improve their favorability…

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Is Yieldmo an exchange?

Yes, but not a traditional ad exchange. Yieldmo offers a private marketplace between buyers and sellers of our custom ad formats. These ad units are available through our managed service or through a real-time bidding (RTB) integration with our platform. Whether you are buying through our managed service or directly…

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How do you price your media?

Our managed service and self-service options are priced on a CPM or CPC basis. Programmatic/real-time bidding (RTB) buyers must buy on a CPM basis. We do not offer Cost per Install (CPI) or Cost per Action (CPA) pricing.

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What’s the Ad Format Lab™?

The Ad Format Lab™ is Yieldmo’s team of designers and data scientists working to reimagine advertising on mobile. The Ad Format Lab delivers new ad formats and develops new technology to implement these concepts. The team gathers data through frequent testing in order to continuously improve and optimize Yieldmo’s unique offering.

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How does your optimization engine work?

Unlike in a traditional ad exchange, Yieldmo’s ads typically appear on 100% of a mobile publisher’s pages. Because of this consistency, we’re uniquely able to use A/B testing, machine learning, and predictive modeling to optimize our ads towards their highest possible performance level. This can include changes to the ad’s…

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How do I start working with Yieldmo, and begin earning incremental revenue from my mobile web and in-app pages?

Simply click here and submit your contact info, site name/URL, estimated monthly mobile pageviews and anything else you’d like us to know about your sites/apps. We will contact you within one business day!

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How does the implementation process work for publishers?

It’s incredibly simple. For mobile web implementations, all that is needed is the addition of a JavaScript snippet to your webpages. For native in-app implementations, Yieldmo has iOS and Android SDKs. We’ve had publishers launch in as quickly as one day.

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Why do you require JavaScript code to be implemented on my page and your SDK in my mobile app? Can I third-party ad-serve?

For Yieldmo’s unique ad units to render properly and for Yieldmo to optimize them effectively, we require our JavaScript on a publisher’s mobile web pages and our SDK for native in-app integration. As a result, you cannot third-party ad-serve.

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Can we sell Yieldmo ad formats to our clients?

Yes! We encourage all publishers that have sales teams to sell the Yieldmo units to their clients. We have a dedicated team of sales enablement specialists that can help with your sales training, pricing, packaging, and more. We also have specific ad formats developed by our Ad Format Lab™ that…

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Does Yieldmo offer a reporting dashboard?

Yes, Yieldmo provides all of our publishers with access to a real-time dashboard with detailed reporting of performance including PVs, CTR, CPC, RPM and more. Data can be viewed at the domain level, channel level, and even page-type level.

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How can I buy from Yieldmo?

Advertisers can buy from Yieldmo in one of three ways. Smaller advertisers can manage campaigns themselves using our web-based product. Larger advertisers can leverage our professional services team to manage their campaigns. Lastly, programmatic buyers such as Demand-Side Platforms (DSPs) and Trading Desks can complete an RTB integration with us.

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Can I third-party ad-serve?

No, Yieldmo serves all creative on our platform. However, we allow click and impression tracking through accredited ad servers such as DFA, Atlas, and Sizmek.

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Where does your inventory come from? 

Premium publishers add our code to their mobile pages and apps to create new placements that are served and filled exclusively by Yieldmo. These placements typically include a high-viewability in-content placement as well as a direct response placement at the bottom of an article.

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Will we know where we’re running?

Yes, we provide full transparency to the site, section and placement where your ads run before, during and after the campaign. You can see granular impression, cost and performance data for each placement; for example, NYDailyNews – Sports Section – in-content placement.

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What kind of targeting do you offer for our campaign?

Align your campaign with content or audience by selecting the sites and sections most relevant to your campaign objectives. We also offer geo-targeting, dayparting, OS, carrier/ISP, and device targeting.

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