Elevating Creative Performance with DFO & AI Series
Advertisers spend a lot of time and resources designing the perfect creative to capture the attention of their target audience. Oftentimes, they leave the very last and critically important step, where the creative and the user finally interact, to chance.
At this crucial moment exists the creative format, where the user experiences the synthesis of the advertiser’s hard work and planning. The right creative format amplifies, without altering, the core underlying creative, to create a unique interactive experience.
Introducing Yieldmo’s latest whitepaper and three-part blog series, a deep dive into the how and why of incorporating AI into media buys to elevate creative performance, results and proof points demonstrating this method’s value, and actionable next steps to take these learnings into your organization.
Part 1: Yieldmo’s AI/ML System: Formats & Training Data
Part 2: Yieldmo’s AI/ML System: Modeling, Machine Learning Operations, and Activation
Once we’ve processed, transformed, and loaded all these data into our big data processing tools, we kick off the first stage on our machine learning pipelines. For every individual historical ad event we’ve collected, we need to assign a probability that a user takes some action we care about. This could be an attentive view, an ad engagement, a click, a video complete, or anything else… because the interaction data we collect are so prevalent and granular, they can be used to predict other high value user actions.
Part 3: Yieldmo’s AI/ML System: Dynamic Format Optimization Drives Results
Dynamic Format Optimization (DFO) is the application of machine learning to the real-time creative format challenge. It allows us to optimize the creative format for each ad opportunity. To lower barriers to entry for this new offering, we transform existing creative assets into programmatic-friendly creative formats called Frictionless Formats and then use Yieldmo’s Smart Curation Engine to select the most performant format in real-time, with no additional lift from the advertiser.