DYNAMIC FORMAT OPTIMIZATION
DFO RESULTS IN 45% ADDITIVE PERFORMANCE GAINS
Accelerating creative performance requires adaptability and smart innovation across multiple ever-changing formats & delivery channels. Yieldmo’s Dynamic Format Optimization (DFO) is a first-to-market machine learning solution that achieves 45% additive performance gains using existing creative assets
DFO happens after impression is won so it does not reduce scale or impact spend.
Where does this fit into the rest of what we do?
We use Smart Curation to determine what impressions to buy, and then Dynamic Format Optimization to make that impression even more valuable by presenting it in the most engaging way to the consumer.
DFO BRINGS THE RIGHT FORMAT TO EVERY AD EXPERIENCE
• Elevates creative for maximum engagement, in any ad size
• Drives actionable creative format insights
• Does all decisioning on its own, based on proprietary signals and machine learning
• Does not modify core creative or require additional work for creative, media, or ad operations teams
Smart Formats + AI / Machine Learning
= Dynamic Format Optimization
✔ Overall KPI Lift
✔ Format-specific detail
✔ Device-mix performance
✔ Efficiency metrics
✔ Creative-level results