The benefits of the Yieldmo Smart Exchange, now extended to curated Private Marketplace Deals. We identify the highest value inventory for advertisers and enhance it with next-gen formats and advanced contextual signals. Our PMPs identify precise, high-performance inventory and are tailored to deliver specific advertiser goals.
SMART DEALS PERFORM BETTER*
cost adjusted lift
Adjusted KPI Lift
*Yieldmo Smart Curation lifts are calculated compared to non-curated traffic on Yieldmo exchange. All lift claims are additive to DSP optimization.
Performance |   Formats | Content | Publisher | Privacy-First
• The Trade Desk: Inventory > Third-Party Contracts
• DV360: Inventory > Marketplace
• MediaMath: Curated Marketplaces
DEALS FOR BUYERS
Premium, brand-safe, fraud-free inventory
We find the optimal combinations of impression attributes to target and uncover efficient pockets of high-performance inventory that standard targeting might miss
We apply machine learning to model all the attributes of the impression, granular page signals at the add slot level, and user attention signals to reliably boost CTR, VCR, viewability, attention, and conversions at scale
We constantly feed in new signals & results to select better inventory on the fly
DEALS FOR SELLERS
Easily sell high-impact deals with proprietary formats - not readily available elsewhere
Promote your inventory to buyers directly, and through our DSP deal library for maximum exposure
Enhance buyer KPIs via publisher-specific models in the Smart Curation Engine
Access advertiser budgets exclusive to our marketplace
YIELDMO PRIVACY-FIRST DEALS
Yieldmo introduces privacy-first deals. Yieldmo’s proprietary tech lifts KPI on non-addressable inventory with a typically lower than average cost.
YIELDMO ATTENTION DEALS
Target Yieldmo’s proprietary attention metric as a KPI.
How do we calculate it?
We start with a portfolio of high impact formats that help us measure user interaction. This has helped us develop of class of unique, predictive, granular signals that we get at the ad event and ad slot level. And then we calculate:
+ for how long
+ in what sequence
+ integrity of the gesture
And combine that with a proprietary calculation into our attention rate. Optimizing for attention has a halo effect on other KPIs.