Yieldmo has re-engineered contextual to meet the challenges our industry is facing today.
By going deeper into understanding how each unique impression behaves and looking for patterns and performance in real time - we can drive real performance gains without relying
on audience data.
KPI lift* on Yieldmo’s curated campaigns
YIELDMO CONTEXTUAL CURATION ENGINE
Yieldmo’s Contextual Curation Engine takes in the entirety of the advertising opportunity, including signals that are Situational, Topical, Attention-based, and Environmental, and differentiates inventory in real-time with no reliance on cookies, authenticated audiences, or consented users. We collect dozens of signals per second on billions of impressions to increase the value of addressable and non-addressable inventory.
Machine learning tech that's already built into the marketplace. Our predictive analytics curate inventory toward your KPI without you doing any extra work.
• Consistently improves advertiser KPIs
• Focuses on the value of the ad inventory, not the origin of the audience
• Automatically discovers & prioritizes inventory for advertisers based on KPIs
UNIQUE ATTENTION DATA SET
The Contextual Curation Engine picks up on swipes, scrolls, expands, touches, tilts, and other signals to train our unique machine learning algorithms. We capture these combinations of gestures as fluidly as they are happening in real-time, along with everything else that’s happening on the page.
The Contextual Curation Engine curates inventory to your KPI in real-time, with or without cookies. We’re able to discover and prioritize the most valuable impressions in non-addressable inventory. The Contextual Curation Engine also gives you smart recommendations on placement, frequency, creative, and other campaign dimensions. Complementary to your audience strategy, you can find users you may be missing.
The intersection of the highest performing audience and inventory. Inventory signals and predictive modeling identify the best impressions for your KPI, period.