Yieldmo has re-engineered contextual to meet the challenges our industry is facing today. By going deeper into understanding how each unique impression behaves and looking for patterns and performance in real time - we can drive real performance gains without relying on audience data.
KPI lift* on Yieldmo’s curated campaigns
YIELDMO SMART CURATION
Yieldmo’s SmartCuration takes in the entirety of the advertising opportunity. We capture Smart Signals from a number of sources such as through our formats, which help us continually learn from human behavior and attention without invasive tracking, from partnerships, the bid stream, and from our publisher yield tag. We capture these on the ad slot level, giving us a granular understanding of performance.
We then implement Smart Curation through format and KPI optimization, and execute through Smart Deals, PMPs that utilize this intelligence.
Machine learning tech that's already built into the marketplace. Our predictive analytics curate inventory toward your KPI without you doing any extra work.
• Additive to DSP optimizations
• Consistently improves advertiser KPIs
• Focuses on the value of the ad inventory, not the origin of the audience
• Automatically discovers & prioritizes inventory for advertisers based on KPIs
UNIQUE ATTENTION DATA SET
The Smart Curation Engine picks up on swipes, scrolls, expands, touches, tilts, and other signals to train our unique machine learning algorithms. We capture these combinations of gestures as fluidly as they are happening in real-time, along with everything else that’s happening on the page.
The Smart Curation Engine curates inventory to your KPI in real-time, with or without cookies. We’re able to discover and prioritize the most valuable impressions in non-addressable inventory. The SmartCuration Engine also gives you smart recommendations on placement, frequency, creative, and other campaign dimensions. Complementary to your audience strategy, you can find users you may be missing and advertise to them efficiently and effectively.
The intersection of the highest performing audience and inventory. Inventory signals and predictive modeling identify the best impressions for your KPI, period.