CONTEXTUAL CURATION ENGINE
Yieldmo has re-engineered contextual to meet the challenges our industry is facing today. By going deeper into understanding how each unique impression behaves and looking for patterns and performance in real time - we can drive real performance gains without relying on audience data.
75%+
cost-adjusted
KPI lift*
on Yieldmo’s curated campaigns
*on average
YIELDMO
SMART CURATION
Yieldmo’s SmartCuration takes in the entirety of the advertising opportunity. We capture Smart Signals from a number of sources such as through our formats, which help us continually learn from human behavior and attention without invasive tracking, from partnerships, the bid stream, and from our publisher yield tag. We capture these on the ad slot level, giving us a granular understanding of performance.
We then implement Smart Curation through format and KPI optimization, and execute through Smart Deals, PMPs that utilize this intelligence.
REAL-TIME CURATION
Machine learning tech that's already built into the marketplace. Our predictive analytics curate inventory toward your KPI without you doing any extra work.
• Additive to DSP optimizations
• Consistently improves advertiser KPIs
• Focuses on the value of the ad inventory, not the origin of the audience
• Automatically discovers & prioritizes inventory for advertisers based on KPIs
UNIQUE ATTENTION DATA SET
The Smart Curation Engine picks up on swipes, scrolls, expands, touches, tilts, and other signals to train our unique machine learning algorithms. We capture these combinations of gestures as fluidly as they are happening in real-time, along with everything else that’s happening on the page.
