Entertainment Vertical Playbook
The global pandemic has forced entertainment companies to quickly adapt, postpone, and adjust to an increased reliance on at-home entertainment. According to eMarketer, the US entertainment industry will increase its digital ad spend by 24.7% to $6.88 billion this year as streaming services thrive with stay-athome COVID-19 mandates. And advertisers will spend $5.40 billion on […]
QSR Vertical Playbook
The QSR world is changing. More than 13% of people are ordering out at least five times a week, and because of social distancing guidelines, consumers were forced to order more take out and dine out less. And a recent survey stated that 54 percent of respondents said they cook more than before the pandemic, […]
Gaming Vertical Playbook
When you hear someone called a “gamer,” does the image of a hermit who lives on mac and cheese in their mother’s basement come to mind? Well, that stereotype is a thing of the past. Roughly one-third of the planet’s population – that’s 2.6 billion people – will play a mobile game this year.And according […]
Finance & Insurance Vertical Playbook
While the world is adapting to life surrounded by COVID-19 protocols, employment insecurity, and empty toilet paper shelves, the oversight of family and personal finances and insurance continues to be a top priority. According to eMarketer’s August 2020 report, Digital ad spending in the US financial services industry will increase by 9.7% this year to […]
Tech Vertical Playbook
Before COVID-19, eMarketer projected that the Tech industry would have an 18% ($12.8B) year-over-year digital ad spend growth in the US. But once the pandemic hit, marketers within the tech landscape had to push the brakes and adjust their strategy to align with the changing consumer behaviors and purchase priorities. This unprecedented time has created […]
Travel Vertical Playbook
According to the World Economic Forum, for the first time in history, close to 90% of the world’s population now lives in countries with travel restrictions. And the U.S. Travel Association reports that, since the beginning of March, the COVID-19 pandemic has resulted in $443 billion in cumulative losses for the U.S. travel economy. This […]
Retail Vertical Playbook
There are around four million retail establishments in the United States, including fashion retailers, grocery stores, restaurants, and bookstores. And because of COVID-19, retail sales are projected to decline by $58 billion U.S. dollars in 2020. This playbook will share how the retail industry has changed over the last seven months and what trends will […]
Telco Vertical Playbook
In 2019, eMarketer projected that the Telco industry would have a 15% ($15.6B) year-over-year digital ad spend growth in the US before COVID-19. Like most industries, once the pandemic hit, marketers within the Telco landscape had to adjust their marketing strategies to align with the changing consumer behaviors and purchase priorities. This playbook will share […]
CPG Vertical Playbook
Consumer packaged goods (CPG) are daily items that average consumers require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products. The CPG industry is one of North America’s largest sectors, valued at approximately $2 trillion. This playbook will share how COVID-19 has changed the CPG industry. For more information, please […]
Auto Vertical Playbook
Whether it’s decreased driving because of stay-at-home orders or increased usage because of app-based driving jobs for additional income, there’s no doubt that COVID-19 has changed many consumers’ relationships with their cars. This playbook will share how the automotive industry has changed over the last seven months and what trends will shape the auto world […]