Vertical Playbooks

Entertainment Vertical Playbook

The global pandemic has forced entertainment companies to quickly adapt, postpone, and adjust to an increased reliance on at-home entertainment. According to eMarketer, the US entertainment industry will increase its digital ad spend by 24.7% to $6.88 billion this year as streaming services thrive with stay-athome COVID-19 mandates. And advertisers will spend $5.40 billion on …

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CPG Vertical Playbook

Consumer packaged goods (CPG) are daily items that average consumers require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products. The CPG industry is one of North America’s largest sectors, valued at approximately $2 trillion. This playbook will share how COVID-19 has changed the CPG industry For more information, please …

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Auto Vertical Playbook

Whether it’s decreased driving because of stay-at-home orders or increased usage because of app-based driving jobs for additional income, there’s no doubt that COVID-19 has changed many consumers’ relationships with their cars. This playbook will share how the automotive industry has changed over the last seven months and what trends will shape the auto world …

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