Press

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AdMonsters – Beyond Viewability: Marketers Seek to Master Mobile Attention Analytics

Yieldmo in the News AdMonsters - Viewability has been hailed as the holy grail metric across desktop, mobile and tablet (and now, even TV/Video) for some time, with many brands and publishers relying on the Media Rating Council (MRC) standards as a yardstick. But user behavior across these channels couldn’t be more different than cats are to mice. …

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Yieldmo Names Advertising Industry Leaders Mari Kim Novak as CMO and Lisa Bradner as GM of Data & Analytics

Senior Additions to Management Team Underscores Investment in Continued Expansion as Company Growth Accelerates NEW YORK--(BUSINESS WIRE)--Yieldmo, one of the world’s fastest-growing digital advertising and attention analytics companies, announced today it has hired advertising industry veterans Mari Kim Novak and Lisa Bradner to newly created executive roles. Novak is Yieldmo’s new Chief Marketing Officer (CMO) …

Yieldmo Names Advertising Industry Leaders Mari Kim Novak as CMO and Lisa Bradner as GM of Data & Analytics Read More »

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Yieldmo Partners with White Ops to Stop Sophisticated Bots and Provide Mobile Advertisers with the Highest Level of Ad Fraud Protection

NEW YORK--(BUSINESS WIRE)--White Ops’ Bot Mitigation Platform helps Yieldmo achieve record low invalid traffic rate White Ops, the global leader in bot mitigation, has announced a partnership with Yieldmo, one of the world’s largest independent mobile ad marketplaces, to protect its programmatic demand partners from sophisticated bot attacks. Yieldmo’s Marketplace offers solutions across native, display, high-impact …

Yieldmo Partners with White Ops to Stop Sophisticated Bots and Provide Mobile Advertisers with the Highest Level of Ad Fraud Protection Read More »

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Where Dogs Are Welcomed at Work, Everyone Is Throwing Them a Bone

When candidates are seeking new opportunities, they’ll assess a company on, among other things, the benefits, perks, and amenities they offer and whether those match their needs and lifestyle. An increasingly desired perk in recent years is a dog-friendly office, especially in New York City, say SquareFoot’s brokers. Much like residential real estate, not every building …

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Yieldmo Ranked For Second Consecutive Year As One Of The Fastest Growing North American Companies On Deloitte’s 2018 Technology Fast 500™

Yieldmo today announced it was ranked for the second consecutive year on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Yieldmo grew 423% percent from 2014 to 2017 and was ranked 226. Yieldmo’s Founder and Chief Executive Officer, Michael Yavonditte, attributes …

Yieldmo Ranked For Second Consecutive Year As One Of The Fastest Growing North American Companies On Deloitte’s 2018 Technology Fast 500™ Read More »

Yieldmo Ranked in the Top 10% of Fastest Growing North American Companies on Deloitte’s 2017 Technology Fast 500™

Yieldmo ranked number 45 on Deloitte’s Technology Fast 500™, the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Yieldmo grew 3,657% between 2013 and 2016. Yieldmo’s Founder and Chief Executive Officer, Michael Yavonditte credits this extraordinary growth to Yieldmo’s highly-engaging, customer-centric approach to advertising. Driven by the world’s only engagement …

Yieldmo Ranked in the Top 10% of Fastest Growing North American Companies on Deloitte’s 2017 Technology Fast 500™ Read More »

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AdExchanger Ranks Yieldmo’s Hyperscroller Among Most Innovative Ad Formats

When it comes to ad units, Yieldmo is all about creativity. The company, which describes itself as a private mobile marketplace for premium publishers, makes all of its mobile ad units available for large scale distribution through its proprietary exchange. One such unit is the Hyperscroller, which enables users to advance through an animation as they scroll through …

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