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Yieldmo Strengthens C-Suite with the Appointment of AdTech Veteran Eric Picard as Chief Product Officer

NEW YORK–(BUSINESS WIRE)–Yieldmo is proud to announce that it has recently hired Eric Picard as Chief Product Officer, reporting directly to CEO and founder Mike Yavonditte. Additionally, Yieldmo co-founder and former Head of Product Teddy Jawde will move into a Chief Strategy Officer role. This realignment of the product team will solidify Yieldmo’s commitment to …

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Forbes: The Art Of Precision At Scale

Lisa Bradner leads Yieldmo’s AEROS Attention Analytics. Attention Analytics uses consumer attention signals to improve online advertising. Twentieth-century manufacturing and marketing have operated at scale. Media scaled large audiences across big platforms, such as television, where a single commercial could hit screens in every household in its target demographic. Warehouses and distribution were optimized to ship pallet …

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Yieldmo Hires AdTech Veteran Duc Chau as Chief Technology Officer

Strengthening Yieldmo’s Position as a Technology Leader NEW YORK--(BUSINESS WIRE)--Yieldmo is proud to announce that it has recently hired Duc Chau as its new Chief Technology Officer. With more than 20 years of engineering experience building high performing teams, distributed systems, and technology infrastructures, Chau will be responsible for the innovation and expansion of Yieldmo's …

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MarTech Magazine: Decrypting Human Behavior to Power Attention Advertising

Yieldmo in the News Most companies take the notion of attention for granted instead of mindfully planning for it, measuring it, and understanding how to capture most of it. Our CEO and Founder, Mike Yavonditte, sat down with MarTech Magazine to talk about how Yieldmo began tracking unique attention signals, defined what attention signals are, …

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Forbes – Syncing Data And Creative: Advertising’s Head And Heart

Within advertising, a debate has raged for years about how to balance advertising’s head (data, sales goals and competitive share) and its heart (evoking people’s emotions, touching people’s souls, creating inspiration and wonder). The past decade has swung the pendulum heavily toward the head; as an industry, we have focused on first-party audiences, data lakes, …

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Yieldmo Joins the MediaSavingLives Alliance

Future campaigns will be in response to the current state of the pandemic and will take into consideration data trends and feedback from government and health officials. More coverage on the MediaSavingsLives alliance can be found below:  

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American Marketer – An ode to the display banner ad more than 25 years later

Yieldmo in the News American Marketer - More than 25 years later, display banner ads are a punchline, an easy target for industry experts looking to bemoan the state of the online advertising industry. You would not know given its perception today, but the display ad was considered innovative and exciting when it was introduced …

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