Press

Duc Chau is the Chief Technology Officer of Yieldmo, a leader in digital advertising and attention analytics. There’s no denying that data is the backbone on which modern companies operate. Organizations, big and small, use it to make critical decisions and drive business forward. Whether it’s self-driving cars, social networking, entertainment, music, health care or something …

Forbes: Data Value Is Rooted In Its Veracity Read More »

NEW YORK–(BUSINESS WIRE)–Yieldmo welcomes back Jeremy Steinberg as Chief Revenue Officer and GM, Marketplace, reporting directly to CEO and founder Mike Yavonditte. Steinberg will be responsible for the company’s overall growth strategy with special focus on the Marketplace. Steinberg’s return comes on the heels of Eric Picard joining as chief product officer and Duc Chau …

Jeremy Steinberg Returns to Yieldmo as Chief Revenue Officer and GM, Marketplace Read More »

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Eric Picard, chief product officer at Yieldmo. There’s a revolution happening in digital media, primarily driven by a new focus on privacy. Major players at the core of the digital ecosystem …

The 6th Wave of Advertising Technology: Privacy Read More »

NEW YORK–(BUSINESS WIRE)–Yieldmo is proud to announce that it has recently hired Eric Picard as Chief Product Officer, reporting directly to CEO and founder Mike Yavonditte. Additionally, Yieldmo co-founder and former Head of Product Teddy Jawde will move into a Chief Strategy Officer role. This realignment of the product team will solidify Yieldmo’s commitment to …

Yieldmo Strengthens C-Suite with the Appointment of AdTech Veteran Eric Picard as Chief Product Officer Read More »

Lisa Bradner leads Yieldmo’s AEROS Attention Analytics. Attention Analytics uses consumer attention signals to improve online advertising. Twentieth-century manufacturing and marketing have operated at scale. Media scaled large audiences across big platforms, such as television, where a single commercial could hit screens in every household in its target demographic. Warehouses and distribution were optimized to ship pallet …

Forbes: The Art Of Precision At Scale Read More »

Our GM of Analytics Lisa Bradner, sat down with Forbes Business Council to chat about advertising experiences, ad signals, and everything Yieldmo. You can check out her full interview with Steven Ganoza on Inside Forbes Council podcast: Pay Attention to Attention Analytics here. 

Strengthening Yieldmo’s Position as a Technology Leader NEW YORK--(BUSINESS WIRE)--Yieldmo is proud to announce that it has recently hired Duc Chau as its new Chief Technology Officer. With more than 20 years of engineering experience building high performing teams, distributed systems, and technology infrastructures, Chau will be responsible for the innovation and expansion of Yieldmo's …

Yieldmo Hires AdTech Veteran Duc Chau as Chief Technology Officer Read More »

Yieldmo in the News Most companies take the notion of attention for granted instead of mindfully planning for it, measuring it, and understanding how to capture most of it. Our CEO and Founder, Mike Yavonditte, sat down with MarTech Magazine to talk about how Yieldmo began tracking unique attention signals, defined what attention signals are, …

MarTech Magazine: Decrypting Human Behavior to Power Attention Advertising Read More »

Within advertising, a debate has raged for years about how to balance advertising’s head (data, sales goals and competitive share) and its heart (evoking people’s emotions, touching people’s souls, creating inspiration and wonder). The past decade has swung the pendulum heavily toward the head; as an industry, we have focused on first-party audiences, data lakes, …

Forbes – Syncing Data And Creative: Advertising’s Head And Heart Read More »

And why measuring attention is more important. Let’s do an experiment: Watch the following video and count how many times the players in the white shirts pass the basketball? (Note: Fifty percent of people fail this test.) Did you count correctly? Because that wasn’t the test. The real test is if you noticed the person …

Forbes – The Problem with Viewability Read More »