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Walmart Connect’s Melissa Gallo joins Yieldmo as SVP, Global Exchange Operations SHARE Share on facebook Share on twitter Share on linkedin NEW YORK–(BUSINESS WIRE)–Yieldmo is proud to announce the addition of Melissa Gallo to its leadership team as SVP, Global Exchange Operations. Gallo will be responsible for leading the business execution of the Yieldmo Smart …

Walmart Connect’s Melissa Gallo joins Yieldmo as SVP, Global Exchange Operations Read More »

AdExchanger’s Regularly Updated Guide To UID 2.0 SHARE Share on facebook Share on twitter Share on linkedin The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the IAB Tech Lab. Now that the project is formally open source, here’s a cheat sheet …

AdExchanger’s Regularly Updated Guide To UID 2.0 Read More »

SHARE Share on facebook Share on twitter Share on linkedin NEW YORK–(BUSINESS WIRE)–Yieldmo is proud to announce the addition of Zach Rosen to its leadership team as SVP, Global Supply Partnerships. Rosen will be responsible for leading the supply and business development team as well as drive strategy for building global supply partnerships and will …

Yieldmo Taps Industry All-Star Zach Rosen Read More »

SHARE Share on facebook Share on twitter Share on linkedin Duc Chau is the Chief Technology Officer of Yieldmo, a leader in digital advertising and attention analytics. There’s no denying that data is the backbone on which modern companies operate. Organizations, big and small, use it to make critical decisions and drive business forward. Whether it’s …

Forbes: Data Value Is Rooted In Its Veracity Read More »

NEW YORK–(BUSINESS WIRE)–Yieldmo welcomes back Jeremy Steinberg as Chief Revenue Officer and GM, Marketplace, reporting directly to CEO and founder Mike Yavonditte. Steinberg will be responsible for the company’s overall growth strategy with special focus on the Marketplace. Steinberg’s return comes on the heels of Eric Picard joining as chief product officer and Duc Chau …

Jeremy Steinberg Returns to Yieldmo as Chief Revenue Officer and GM, Marketplace Read More »

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Eric Picard, chief product officer at Yieldmo. There’s a revolution happening in digital media, primarily driven by a new focus on privacy. Major players at the core of the digital ecosystem …

The 6th Wave of Advertising Technology: Privacy Read More »

NEW YORK–(BUSINESS WIRE)–Yieldmo is proud to announce that it has recently hired Eric Picard as Chief Product Officer, reporting directly to CEO and founder Mike Yavonditte. Additionally, Yieldmo co-founder and former Head of Product Teddy Jawde will move into a Chief Strategy Officer role. This realignment of the product team will solidify Yieldmo’s commitment to …

Yieldmo Strengthens C-Suite with the Appointment of AdTech Veteran Eric Picard as Chief Product Officer Read More »

Lisa Bradner leads Yieldmo’s AEROS Attention Analytics. Attention Analytics uses consumer attention signals to improve online advertising. Twentieth-century manufacturing and marketing have operated at scale. Media scaled large audiences across big platforms, such as television, where a single commercial could hit screens in every household in its target demographic. Warehouses and distribution were optimized to ship pallet …

Forbes: The Art Of Precision At Scale Read More »

Our GM of Analytics Lisa Bradner, sat down with Forbes Business Council to chat about advertising experiences, ad signals, and everything Yieldmo. You can check out her full interview with Steven Ganoza on Inside Forbes Council podcast: Pay Attention to Attention Analytics here.