How to target your audience without third party cookie data
The non-addressable audience expands with the introduction of every new privacy law, iOS version change, and browser update designed to squash user tracking.
Moments of receptivity: message sent doesn’t equal message understood
Ensuring that audiences are in the right headspace to receive ads is essential to the success of a campaign. But how do you identify those crucial moments in the first place?
The Value of Contextual Targeting – Q&A with Yieldmo’s Chris Bolte
Industry veteran Chris Bolte of Yieldmo sits down with us to discuss our cookieless future and the value provided by contextual targeting.
How AI-powered contextual advertising will replace the third-party cookie
We may be in denial, but deep down we all know that cookies are being replaced.
CTV: “dominating the data-driven narrative.”
V offers more content to viewers than ever before. Alongside ‘linear’ TV, channels broadcasting content against a daily schedule, …
Diary of a Chief People Officer: ‘I don’t know the answer’: The challenge of making the call to stay remote
The ability to roll with the proverbial punches has always been part of Meagan Soszynski’s job as chief people officer …
Yieldmo and Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value without Cookies
The partnership extends advertisers’ ability to harness the power of contextual signals across privacy-first inventory
GDPR 4 years on – What’s it changed and where next for adland?
Four years ago today, the General Data Protection Regulation or GDPR was introduced by the European Union, …
“One of the most important years in digital marketing”: 30 industry views on the outlook for the year ahead
Following the release of the latest IPA Bellwether findings, PMW gets the views from more than…
“Digital is now as vital as oxygen”: 20 industry views on UK ad spend record and the outlook for 2022
AA/WARC research recorded a landmark £31.9bn worth of the UK ad market in 2021…