PMP Checklist and Best Practices

PMP Campaign Checklist: What is the budget for this campaign? While we realize programmatic budgets are typically fluid, a rough idea will allow the Yieldmo team to assist with monitoring pacing. Keep in mind that DSPs take a 20-30% cut. What is the flight dates for this campaign? What are the KPIs for this campaign? …

PMP Checklist and Best Practices Read More »