Encantos Achieves 72% Lift on Non-Addressable Inventory with Yieldmo’s Contextual Optimization

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SHARE Share on facebook Share on twitter Share on linkedin Encantos Achieves 72% Lift on Non-Addressable Inventory with Yieldmo’s Contextual Optimization THE OBJECTIVE  Encantos, a web3 platform empowering creators to help kids learn, selected Yieldmo as a partner to reach Spanish-speaking and English-speaking parents interested in its language immersion for children’s products. Encantos’ goal was […]

Leading Pharmaceutical Brand Improves Scale by 10X on Highly Viewable PMPs

Doctor giving medicine and instruction to senior woman at home

Leading Pharmaceutical Brand Improves Scale by 10X on Highly Viewable PMPs SHARE Share on facebook Share on twitter Share on linkedin The Challenge A top pharmaceutical brand wanted to spend more on their highly viewable Video and Display campaigns on the Yieldmo Marketplace. It was also important to maintain favorable CPMs and viewability. Our Solution […]

Top Financial Brand Scales Spend 74% and Achieves 14% CPA Improvement

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Top Financial Brand Scales Spend 74% and Achieves 14% CPA Improvement SHARE Share on facebook Share on twitter Share on linkedin The Challenge A Top Financial brand selected Yieldmo as a partner to drive conversions (New Customer Credit Card Application Completion rate) and improve on their CPA (Cost of Application Complete). The brand’s goal was […]

Top Video Streaming Service Saves 120% on Cost Per Signup

Affectionate Family Watching TV

Top Video Streaming Services Saves 120% on Cost Per Signup SHARE Share on facebook Share on twitter Share on linkedin The Challenge A top video streaming provider ran a campaign on the Yieldmo Marketplace to drive new signups. They selected Yieldmo’s managed service team for custom strategies, communication and dedication to exceeding campaign goals. Our […]

Major Auto Brand Increases Viewability by 15% While Reducing ECPM 30%

Many cars in parking lot or garage.

Major Auto Brand Increases Viewability by 15% While Reducing ECPM 30% SHARE Share on facebook Share on twitter Share on linkedin The Campaign The client ran a high-impact display campaign that combined Yieldmo’s proprietary Flexbanner format (consisting of several micro-effects to enhance standard display creative), a third-party dynamic creative optimization (DCO) partner, and Yieldmo’s inventory […]

Leading Streaming Service Leverages Attention Analytics To Drive 39% Increase in CTR

woman-eating-popcorn

The Challenge A top streaming service wanted to drive quality traffic to their site and improve CTR performance for the launch of their original series. Our Solution Rather than simply relying on viewability and click data to gauge interest and intent, the client leveraged Yieldmo’s AEROS Attention Analytics to measure attention signals (such as active […]

Top CPG Brand Uses AEROS Attention Analytics PMP to Drive Double Digit KPI Lift

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In our latest case study, we reveal how a top CPG brand used AEROS Attention Analytics PMP for higher video completion and viewability rates. The Challenge A major CPG brand was already seeing strong performance on our open exchange but wanted to see if they could drive their KPIs of video completion rate (VCR) and […]

Yieldmo’s Multi-format Spring Campaign On Point for Mega-Retailer

shopping bag

Who: A top-10 U.S. retailer When: Spring 2018 Objectives: Retailer wanted to drive high Return on Ad Spend (ROAS) against in-store sales of Spring-Season decor and clothing Viewability (measured by MOAT) Site Visits Strategy: Leverage Yieldmo’s innovative, mid-funnel ad formats combined with 1st party audience targeting to reach highly engaged customers, drive site visits and sales (both on […]