Leading Pharmaceutical Brand Improves Scale by 10X on Highly Viewable PMPs
Leading Pharmaceutical Brand Improves Scale by 10X on Highly Viewable PMPs SHARE Share on facebook Share on twitter Share on linkedin The Challenge A top pharmaceutical brand wanted to spend more on their highly viewable Video and Display campaigns on the Yieldmo Marketplace. It was also important to maintain favorable CPMs and viewability. Our Solution […]
Top Financial Brand Scales Spend 74% and Achieves 14% CPA Improvement
Top Financial Brand Scales Spend 74% and Achieves 14% CPA Improvement SHARE Share on facebook Share on twitter Share on linkedin The Challenge A Top Financial brand selected Yieldmo as a partner to drive conversions (New Customer Credit Card Application Completion rate) and improve on their CPA (Cost of Application Complete). The brand’s goal was […]
Top Video Streaming Service Saves 120% on Cost Per Signup
Top Video Streaming Services Saves 120% on Cost Per Signup SHARE Share on facebook Share on twitter Share on linkedin The Challenge A top video streaming provider ran a campaign on the Yieldmo Marketplace to drive new signups. They selected Yieldmo’s managed service team for custom strategies, communication and dedication to exceeding campaign goals. Our […]
Major Auto Brand Increases Viewability by 15% While Reducing ECPM 30%
Major Auto Brand Increases Viewability by 15% While Reducing ECPM 30% SHARE Share on facebook Share on twitter Share on linkedin The Campaign The client ran a high-impact display campaign that combined Yieldmo’s proprietary Flexbanner format (consisting of several micro-effects to enhance standard display creative), a third-party dynamic creative optimization (DCO) partner, and Yieldmo’s inventory […]
Leading Streaming Service Leverages Attention Analytics To Drive 39% Increase in CTR
The Challenge A top streaming service wanted to drive quality traffic to their site and improve CTR performance for the launch of their original series. Our Solution Rather than simply relying on viewability and click data to gauge interest and intent, the client leveraged Yieldmo’s AEROS Attention Analytics to measure attention signals (such as active […]
Top CPG Brand Uses AEROS Attention Analytics PMP to Drive Double Digit KPI Lift
In our latest case study, we reveal how a top CPG brand used AEROS Attention Analytics PMP for higher video completion and viewability rates. The Challenge A major CPG brand was already seeing strong performance on our open exchange but wanted to see if they could drive their KPIs of video completion rate (VCR) and […]
Beyond the Click – GE Appliances Exceeds CTR Benchmark by 100% Through Active Attention Retargeting
Overview: In March 2019, GE Appliances was looking for new ways to improve media performance, specifically for their Home Depot Spring Laundry campaign. Objectives: Our objective was to improve their CTR performance by harvesting and retargeting attentive users. Strategy: Rather than simply relying on click and viewability data to gauge audience attention, Yieldmo’s AEROS platform […]
Yieldmo’s Multi-format Spring Campaign On Point for Mega-Retailer
Who: A top-10 U.S. retailer When: Spring 2018 Objectives: Retailer wanted to drive high Return on Ad Spend (ROAS) against in-store sales of Spring-Season decor and clothing Viewability (measured by MOAT) Site Visits Strategy: Leverage Yieldmo’s innovative, mid-funnel ad formats combined with 1st party audience targeting to reach highly engaged customers, drive site visits and sales (both on […]