Case Study

Top Tech Brand Achieves Landing Page View Rate of 44% with High-Impact Formats and AI Optimizations

The Challenge A top tech brand’s goal was to drive down-funnel activity (landing page arrivals), and improve CTR and CPC. Yieldmo was selected as one of the partners. Results  #1 performer for down-stream KPI: Yieldmo was the top campaign partner, helping the brand drive a high landing page view rate at .09 (benchmarked at .05). …

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Leading Streaming Service Leverages Attention Analytics To Drive 39% Increase in CTR

The Challenge A top streaming service wanted to drive quality traffic to their site and improve CTR performance for the launch of their original series. Our Solution Rather than simply relying on viewability and click data to gauge interest and intent, the client leveraged Yieldmo's AEROS Attention Analytics to measure attention signals (such as active …

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Top CPG Brand Uses AEROS Attention Analytics PMP to Drive Double Digit KPI Lift

In our latest case study, we reveal how a top CPG brand used AEROS Attention Analytics PMP for higher video completion and viewability rates. The Challenge A major CPG brand was already seeing strong performance on our open exchange but wanted to see if they could drive their KPIs of video completion rate (VCR) and …

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Beyond the Click – GE Appliances Exceeds CTR Benchmark by 100% Through Active Attention Retargeting

Overview: In March 2019, GE Appliances was looking for new ways to improve media performance, specifically for their Home Depot Spring Laundry campaign. Objectives: Our objective was to improve their CTR performance by harvesting and retargeting attentive users. Strategy: Rather than simply relying on click and viewability data to gauge audience attention, Yieldmo’s AEROS platform …

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Yieldmo’s Multi-format Spring Campaign On Point for Mega-Retailer

Who: A top-10 U.S. retailer When: Spring 2018 Objectives: Retailer wanted to drive high Return on Ad Spend (ROAS) against in-store sales of Spring-Season decor and clothing Viewability (measured by MOAT) Site Visits Strategy: Leverage Yieldmo’s innovative, mid-funnel ad formats combined with 1st party audience targeting to reach highly engaged customers, drive site visits and sales (both on …

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