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Killer Abs Take 60 Seconds; Attention – Locking Video Ads Take Just 6

The time it took you to read that headline? That’s about all you’ve got with your video creative. Six-Second Video Ads are where it’s at. Recent studies suggest that our attention span is now shorter than that of goldfish. Anything over a snack-sized ad will go unnoticed. Use Yieldmo’s patented HYPERSCROLLER to take your 6-second …

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Using Signals of Intent to Drive Higher Attention

Yieldmo’s highly-engaging ad formats elicit intentional interactions—swipes, scrolls, tilts, plays, lingers, and more. This previously unavailable gestural data delivers the truth about customers’ levels of interest. Partnering with a leading healthy snack company, Yieldmo’s data science team used this highly-detailed engagement and intent data to power machine learning models to reach just the right people—those …

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Think Programmatic = Static Banners 4 Life? Then we’re about to make your day

Maybe you know us for our custom, consumer-centric mobile ad experiences. But a big secret to our success? Our premium private marketplace. We’ve stealthily built the largest independent mobile network in the U.S. (just behind Google, Facebook, Amazon and Yahoo), enabling us to reach 80% of U.S. smartphone users*, comprised of more than 1,400 of …

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Mobile Shoppers – Who Are They?

The 2017 holiday shopping season is already breaking records, with mobile accounting for 33.1% of the $6.59B spent on Cyber Monday —a 39.2% increase from 2016. To understand this behavior, we dug deep into our extensive engagement database to reveal the truth behind what drives mobile shopping.