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Yieldmo Deals

Deals for Buyers SHARE Share on facebook Share on twitter Share on linkedin Yieldmo Deals We’ve made media buying easier by curating our most effective inventory into high performing deals that leverage the data and format advantages of the Yieldmo exchange. Yieldmo Deals have all of the benefits of the Yieldmo Smart Exchange, now extended …

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Yieldmo Announces Privacy-First Marketplace

Yieldmo Announces Privacy-First Marketplace SHARE Share on facebook Share on twitter Share on linkedin Yieldmo’s Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK–(BUSINESS WIRE)–Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first marketplace that analyzes the impression, not the audience, to deliver results for future-focused brands. The Privacy-First Marketplace …

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Contextual Reimagined

SHARE Share on facebook Share on twitter Share on linkedin WHY CONTEXTUAL NEEDS TO BE REIMAGINED Just as digital advertising moved from home page takeovers and display ads to audience-targeted programmatic campaigns, in the coming months, marketers will once again need to adapt and evolve their digital strategy to prepare for the cookieless future. As …

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Add Yieldmo as a demand partner in Google Open Bidding Onboard Online workflow

AdMob and Google Ad Manager publishers can now transact with demand sources through Open Bidding via a streamlined onboarding process – an easy-to-use online application form and contract. Publisher Benefits Unlock new revenue streams by accessing Yieldmo as a demand partner through Google Ad Manager or AdMob. Simply fill out the application form, and once …

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Working from Home: Better Posture for Better Health

As we recognize the first anniversary of the country’s first stay-at-home orders, the way we work has fundamentally changed. Many companies, including Yieldmo, are moving toward a workplace model that embraces asynchronous work and working from anywhere policies. We’re no longer bound by geography to bring the most talented people together to help our clients …

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Yieldmo Frictionless Formats

High Impact meets Programmatic Scale Starting with the User Since Yieldmo’s inception, our goal was to create visually beautiful formats that enhanced the user experience and also added something to the publisher page. With innovations like Hyperscroller, we sought to innovate on the natural movement of a user’s scroll – for example, an image would …

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Are You Overpaying for Cookies?

Yieldmo has long championed better creative and privacy-compliant attention signals as a viable means of driving media performance. As it happens, there is also a growing economic rationale for embracing alternative approaches to cookie-based targeting and a strong case to consider diversifying now. Google’s most recent announcements have advertisers and their partners re-evaluating the future of audience-based …

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