Yieldmo’s Stance on MFA
Yieldmo’s Stance on MFA SHARE Yieldmo believes in driving superior advertising outcomes for clients and customers. This is why we invest in creative formats, high quality ad experiences, and machine-learning driven inventory curation. The industry has experienced a rise in Made-For-Advertising (MFA) sites recently. MFA sites are exactly what they sound like — they are […]
How Yieldmo elevates creative performance with Dynamic Format Optimization and AI: Part 3 of 3
How Yieldmo Elevates Creative Performancewith Dynamic Format Optimization and AI: Results Part 3 of 3 SHARE In our whitepaper, “Elevating Creative Performance with Dynamic Format Optimization and Artificial Intelligence (AI)” we identify five critical ingredients for building a machine learning (AI) platform to deliver the best format experience for your creative, every time it serves. […]
How Yieldmo elevates creative performance with Dynamic Format Optimization and AI: Part 2 of 3
How Yieldmo Elevates Creative Performance with Dynamic Format Optimization and AI Part 2 of 3 SHARE Yieldmo’s AI/ML System: Modeling, Machine Learning Operations, and Activation Once we’ve processed, transformed, and loaded all these data into our big data processing tools, we kick off the first stage on our machine learning pipelines. For every individual historical […]
How Yieldmo elevates creative performance with Dynamic Format Optimization and AI: Part 1 of 3
How Yieldmo Elevates Creative Performancewith Dynamic Format Optimization and AI Part 1 of 3 SHARE Yieldmo’s AI/ML System: Ingredients 1 and 2, Formats and Training Data In our whitepaper, “Elevating Creative Performance with Dynamic Format Optimization and Artificial Intelligence (AI)” we identify five critical ingredients for building a machine learning (AI) platform to deliver the […]
Yieldmo’s Commitment to Reducing Carbon Emissions
Yieldmo’s Commitment to Reducing Carbon Emissions SHARE At Yieldmo, we’ve always been dedicated to creating premium ad formats that respect user experience as the foundation for a sustainable content ecosystem. Our commitment to sustainability also extends to reducing carbon emissions and their environmental impact. We’re excited to collaborate with customers and partners on green initiatives […]
Dynamic Format Optimization
Dynamic Format Optimization Elevate your performance by 30-50%, additive to Smart Curation, with machine-learning backed formats SHARE You’ve heard of dynamic creative optimization, or DCO. This gives the ability to tailor the content of ad creative based on a number of localized factors, like weather, or geography. This is the difference between a national auto […]
Yieldmo Earns Great Place to Work Certification™
Yieldmo Earns Great Place to Work Certification™ SHARE We are thrilled to share we’ve recently been Certified™ by Great Place to Work®! This prestigious award is based entirely on what our current employees say about their experience working at Yieldmo.This year, 97% of our employees said it’s a great place to work – 38 points […]
The Key to Ad Exchange Success? Living Breathing Humans.
The Key to Ad Exchange Success? Living Breathing Humans. By: Melissa Gallo, SVP Global Operations SHARE In today’s complex digital advertising world, it can sometimes feel like there are too many cooks in the kitchen. But with digital strategists, digital planners, buyers, creatives, data scientists, and everyone in between, it is only natural to look […]
Changing the conversation with brands about digital advertising
Changing the conversation with brands about digital advertising Elizabeth Petro, Vice President of Publisher Product – Yieldmo SHARE Digital publishers may want to move to a model that relies on subscription content and direct consumer revenue. However, advertising remains a critical piece of the media revenue equation because it supports consumer access to freely available […]
Why programmatic traders should work with SSPs and DSPs that embrace ease of activation
Why programmatic traders should work with SSPs and DSPs that embrace ease of activation SHARE With programmatic climbing to 86% of total digital display ad spend and an increase in total digital spend of nearly 25% year over year, it’s more important than ever to drive efficiencies in the media buying process. As a greater […]