Blog

Working from Home: Better Posture for Better Health

As we recognize the first anniversary of the country’s first stay-at-home orders, the way we work has fundamentally changed. Many companies, including Yieldmo, are moving toward a workplace model that embraces asynchronous work and working from anywhere policies. We’re no longer bound by geography to bring the most talented people together to help our clients …

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Yieldmo Frictionless Formats

High Impact meets Programmatic Scale Starting with the User Since Yieldmo’s inception, our goal was to create visually beautiful formats that enhanced the user experience and also added something to the publisher page. With innovations like Hyperscroller, we sought to innovate on the natural movement of a user’s scroll – for example, an image would …

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Are You Overpaying for Cookies?

Yieldmo has long championed better creative and privacy-compliant attention signals as a viable means of driving media performance. As it happens, there is also a growing economic rationale for embracing alternative approaches to cookie-based targeting and a strong case to consider diversifying now. Google’s most recent announcements have advertisers and their partners re-evaluating the future of audience-based …

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Yieldmo and Adlandia Podcast Series

Yieldmo has partnered with iHeartPoadcast’s two influential voices of the advertising industry – Laura Correnti and Alexa Christon – for a four-part series on how to make attention actionable. In this series, our very own Lisa Bradner, GM – Analytics, and Teddy Jawde, Head of Product, and Adlandia will explore what’s flowing for programmatic advertising, what’s blocked, and how players like Yieldmo, whose …

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Football

Super Bowl: Is your brand leveraging increased consumer attention?

From seven-layer bean dips, spicy hot wings, and pulled pork sandwiches, the Super Bowl is an event like no other. According to Fox Sport, last year averaged 100.45M million viewers on Fox. And according to a recent article, ViacomCBS is reportedly asking $5.5M for 30-second ads during the 2021 Super Bowl. (That’s about $183,333 per …

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person-with-phone

A scientifically-proven better metric than Viewability

Attention, especially today, remains a scarce and valuable resource. The ad industry has evolved quickly, but that elusive slice of what makes a consumer notice a brand, click, and convert is still being measured in numerous ways. While Viewability will always be important, we field-tested the next generation of metrics that will advance campaign optimization, …

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