Yieldmo Earns Great Place to Work Certification™

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Yieldmo Earns Great Place to Work Certification™ SHARE We are thrilled to share we’ve recently been Certified™ by Great Place to Work®! This prestigious award is based entirely on what our current employees say about their experience working at Yieldmo.This year, 97% of our employees said it’s a great place to work – 38 points […]

Dynamic Format Optimization

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Dynamic Format Optimization Elevate your performance by up to 100% with machine-learning backed formats SHARE You’ve heard of dynamic creative optimization, or DCO. This gives the ability to tailor the content of ad creative based on a number of localized factors, like weather, or geography. This is the difference between a national auto manufacturer saying […]

The Key to Ad Exchange Success? Living Breathing Humans.

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The Key to Ad Exchange Success? Living Breathing Humans. By: Melissa Gallo, SVP Global Operations SHARE In today’s complex digital advertising world, it can sometimes feel like there are too many cooks in the kitchen. But with digital strategists, digital planners, buyers, creatives, data scientists, and everyone in between, it is only natural to look […]

Changing the conversation with brands about digital advertising

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Changing the conversation with brands about digital advertising Elizabeth Petro, Vice President of Publisher Product – Yieldmo SHARE Digital publishers may want to move to a model that relies on subscription content and direct consumer revenue. However, advertising remains a critical piece of the media revenue equation because it supports consumer access to freely available […]

Not Everyone Is Your Best Friend

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Not Everyone Is Your Best Friend Differentiate your strategy for loyal customers and everyone else​ SHARE Over the last several years marketers have come to depend on audience led strategies as a means for identifying their consumers, targeting their advertising, managing frequency, and measuring marketing success.  Every marketer began to collect (and sometimes hoard) data […]

Featured Recipe: Maize and Tory Blue-Tini

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Maize and Tory Blue-Tini SHARE Share on facebook Share on twitter Share on linkedin Ingredients 3 tablespoons vodka 2 tablespoons water 2 tablespoons pomegranate juice 1 tablespoon lime juice 1 teaspoon blue gelatin or food coloring 3 tablespoons lemon-lime soda pineapple slices cut into M’s Instructions Mix vodka, water, pomegranate juice, lime juice, and gelatin […]

Check Out These Holiday Deals For Your Upcoming Campaigns

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Check Out These Deals For Your Upcoming Holiday Campaigns SHARE Share on facebook Share on twitter Share on linkedin If there is one thing COVID has shown us, we are attempting to do more in a day, with fewer resources than ever before, AND expect better results. This is especially true as you look to […]

Featured Recipe: Twiggy’s Tequila Ranch Water

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Twiggy’s Tequila Ranch Water SHARE Share on facebook Share on twitter Share on linkedin Beat the summer heat with Ranch Water, which is essentially a dressed down margarita. We discovered this thirst quenching drink on the 4th of July in Jackson, Wyoming, and it will be our go to drink through the remainder of Summer.   Ingredients […]

Breaking Through the Clutter of Online Education

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Breaking Through the Clutter of Online Education SHARE Share on facebook Share on twitter Share on linkedin Global higher education is a $2.2T industry.  Pre COVID-19, the online degree market was one of the fastest-growing segments of global higher education, estimated to be a $74B online degree market by 2025, according to global education market […]