Super Bowl 2021: Who won the fight for attention?

This year’s Super Bowl LV averaged over 95 million viewers across TV and streaming. And …

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Super Bowl: Is your brand leveraging increased consumer attention?

From seven-layer bean dips, spicy hot wings, and pulled pork sandwiches, the Super Bowl is …

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Cutting through the Clutter: Streaming Wars

We recently read a study by Tubi that the average person with access to a …

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A scientifically-proven better metric than Viewability

A scientifically-proven better metric than Viewability SHARE Attention, especially today, remains a scarce and valuable …

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Featured Recipe: Roxy’s Rumchata Iced Coffee

Start the new year by kicking your coffee up a notch. Roxy’s Rumchata Iced Coffee …

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Video, Video, Video: The Consumer has Spoken

The coronavirus outbreak has driven all social activities online. For most, the internet has become …

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