yieldmo

Yieldmo’s Multi-format Spring Campaign On Point for Mega-Retailer

Who: A top-10 U.S. retailer When: Spring 2018 Objectives: Retailer wanted to drive high Return on Ad Spend (ROAS) against in-store sales of Spring-Season decor and clothing Viewability (measured by MOAT) Site Visits Strategy: Leverage Yieldmo’s innovative, mid-funnel ad formats combined with 1st party audience targeting to reach highly engaged customers, drive site visits and sales (both on …

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Killer Abs Take 60 Seconds; Attention – Locking Video Ads Take Just 6

The time it took you to read that headline? That’s about all you’ve got with your video creative. Six-Second Video Ads are where it’s at. Recent studies suggest that our attention span is now shorter than that of goldfish. Anything over a snack-sized ad will go unnoticed. Use Yieldmo’s patented HYPERSCROLLER to take your 6-second …

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Using Signals of Intent to Drive Higher Attention

Yieldmo’s highly-engaging ad formats elicit intentional interactions—swipes, scrolls, tilts, plays, lingers, and more. This previously unavailable gestural data delivers the truth about customers’ levels of interest. Partnering with a leading healthy snack company, Yieldmo’s data science team used this highly-detailed engagement and intent data to power machine learning models to reach just the right people—those …

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Think Programmatic = Static Banners 4 Life? Then we’re about to make your day

Maybe you know us for our custom, consumer-centric mobile ad experiences. But a big secret to our success? Our premium private marketplace. We’ve stealthily built the largest independent mobile network in the U.S. (just behind Google, Facebook, Amazon and Yahoo), enabling us to reach 80% of U.S. smartphone users*, comprised of more than 1,400 of …

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Mobile Shoppers – Who Are They?

The 2017 holiday shopping season is already breaking records, with mobile accounting for 33.1% of the $6.59B spent on Cyber Monday —a 39.2% increase from 2016. To understand this behavior, we dug deep into our extensive engagement database to reveal the truth behind what drives mobile shopping.

Yieldmo Ranked in the Top 10% of Fastest Growing North American Companies on Deloitte’s 2017 Technology Fast 500™

Yieldmo ranked number 45 on Deloitte’s Technology Fast 500™, the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Yieldmo grew 3,657% between 2013 and 2016. Yieldmo’s Founder and Chief Executive Officer, Michael Yavonditte credits this extraordinary growth to Yieldmo’s highly-engaging, customer-centric approach to advertising. Driven by the world’s only engagement …

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AdExchanger Ranks Yieldmo’s Hyperscroller Among Most Innovative Ad Formats

When it comes to ad units, Yieldmo is all about creativity. The company, which describes itself as a private mobile marketplace for premium publishers, makes all of its mobile ad units available for large scale distribution through its proprietary exchange. One such unit is the Hyperscroller, which enables users to advance through an animation as they scroll through …

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