Mobile Shoppers – Who Are They?

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The 2017 holiday shopping season is already breaking records, with mobile accounting for 33.1% of the $6.59B spent on Cyber Monday —a 39.2% increase from 2016. To understand this behavior, we dug deep into our extensive engagement database to reveal the truth behind what drives mobile shopping.

Yieldmo Ranked in the Top 10% of Fastest Growing North American Companies on Deloitte’s 2017 Technology Fast 500™

Yieldmo ranked number 45 on Deloitte’s Technology Fast 500™, the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Yieldmo grew 3,657% between 2013 and 2016. Yieldmo’s Founder and Chief Executive Officer, Michael Yavonditte credits this extraordinary growth to Yieldmo’s highly-engaging, customer-centric approach to advertising. Driven by the world’s only engagement […]

AdExchanger Ranks Yieldmo’s Hyperscroller Among Most Innovative Ad Formats

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When it comes to ad units, Yieldmo is all about creativity. The company, which describes itself as a private mobile marketplace for premium publishers, makes all of its mobile ad units available for large scale distribution through its proprietary exchange. One such unit is the Hyperscroller, which enables users to advance through an animation as they scroll through […]